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Two years ago it was still relatively easy to get into Google News. Nowadays it's harder.
It can bring lots of traffic to your site. If you have a big news site you may get hundreds of visitors a day just from being indexed in Google News. And if one of your news articles makes it to the top of one of the news categories you can expect thousands of visitors in less than an hour.
Edit: A few weeks ago someone at Webmasterworld asked in the supporter forum about Google News. Someone replied you need at least 5 editors (with publicly available profiles), 1000 articles/posts, unique URLs for each article, ...
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