Internet Marketing Tycoon

**imported_khalid** · 08-07-2006, 03:02 PM

Ok, apologies if this is a stupid question, but has anyone ever purchased adwords in order to generate revenue from possible clicks on their website.

i.e. Have you had a site with adsense on it and purchased adwords to advertise it and earn a profit from people clicking on your adsense?

If so, what are the results?

**Slevin** · 08-07-2006, 03:22 PM

if your going for the same keywords theres no point. The idea is that you purchase PPC with smaller companies where the max bids are much lower, send them to a landing page where you know the adsense ads showing will provide you with more $ than your paying for your traffic. Ive never done this, i guess its all about testing

**imported_khalid** · 08-07-2006, 03:27 PM

The min bid is $0.06 for the keyword, but I'm averaging $0.23 per click on my site.

So I need one 1 of every 4 uniques to click an ad in order to break even.

**Josh P** · 08-07-2006, 04:33 PM

yea, that's a 25% CTR, which you probably aren't going to get :/. You are trying what's called PPC Abitrage, which is, well, you've got it, but it's used more with CPM offers, where the lead you generate is worth like $50 or even Hundreds of dollars. If you have a marketing budget of 3,000 a month, you spend $100 a day hoping that you will generate one or two big leads that will get you into profit. It's all a numbers game...

**matrixlover** · 08-07-2006, 05:58 PM

How can you tell that the traffic from adwords, were the ones clicking your ads, not somewhere else. Or maybe I read your topic wrong.

**Andreas Bard** · 08-07-2006, 06:41 PM

Yes, I have tried that once, and it did not work out for me.
One fellow entrepreneur that I talk with a lot have had success with this in the past though, so it might work if you really lean how to set it up.

//Andreas

**imported_khalid** · 08-07-2006, 08:26 PM

I supose it's trial and error, I'll try alternative approaches first.