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Non-Spammy Viral Marketing
Old 09-14-2006, 11:22 PM Non-Spammy Viral Marketing
Junior Talker

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Hi,

I understand that viral marketing is an effective way of promoting your website. Show your website to a small number of people who each show your site to more people and so on.

How would you guys suggest to go about this without being spammy?

Thanks
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Old 09-15-2006, 12:36 AM
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That would be word of mouth

Viral marketing is where you have a certain product or content that is unique and it ends up spreading like wildfire, not just your site
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Old 09-15-2006, 04:57 AM
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You can speed it up with contests, interesting content, pics, etc.
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Old 09-15-2006, 06:30 AM
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Write a "how to______" report and give it away for free. Have your visitors download it from your site. In the report you tell them that they can give it away to their visitors or subscribers.

This can have a dramatic impact on your traffic. Remember that you need to put in quality information your visitors are interested in.

Try it, if done right it works.
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Old 09-15-2006, 11:36 AM Thanks I needed that
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Thanks I'm new and you have asked a question I'm interested in . Good Luck
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Old 09-15-2006, 11:52 AM
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I saw a great viral campaign.

It was a short video click of two cartoon turtles humping... the female looked VERY bored... then you see a human hand reach down and strap a cellphone to the male turtles back... cellphone started vibrating and the the female looked VERY happy.

There was funny music in the background (though I think they should have played "Sexy Back" by Timberlake instead). At the end of the clip a URL was displayed. EVERYONE who saw the clip in my office went to the site.

For viral marketing to not be spammy you got to convice potential customers to circulate it for you.
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Old 09-15-2006, 08:33 PM
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Wow, thanks guys for the tips.

I might just have to try the video one first, if I can learn how to edit videos to put my website url in it.

I'll try to circulate it on youtube and myspace.

Thanks!
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Old 09-15-2006, 10:24 PM
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Read The Tipping Point by Malcolm Gladwell. You need to understand the *why* before you can replicate it.

http://www.gladwell.com/tippingpoint/index.html

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Old 09-17-2006, 01:06 AM
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Yeah 'The Tipping Point' is brilliant. Another great read along the same line is 'Unleashing the idea virus' by Seth Godin. I think you can download the pdf version of it for free on his site.
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Old 09-20-2006, 02:54 PM
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I'm currently reading The Tipping Point ... it's a great book. Really fascinating stuff.
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Old 09-20-2006, 02:57 PM
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Viral marketing doesnt work very well. I don't recommend it.

The probalem is people are already innundated with information.

What you need to do to is offer something people will want and keep your promises. then you will see a viral effect.
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Old 09-20-2006, 02:59 PM
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Quote:
Originally Posted by illusion View Post

Viral marketing is where you have a certain product or content that is unique and it ends up spreading like wildfire, not just your site
wrong.

Lets refer to the wikipedia definition instead. Some good info.
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