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I think it's going to be difficult as there are already well established forums in the freelance sector.
You may have been better off going for a less competitive niche.
However, you could try.
1. Competition, i.e. 1st person to 100 quality posts wins a prize
2. PPC campaign to drive traffic.
3. Link bait, create a unique post and try to get it linked to from del.ico.us or digg.
I do like the design, it's nice and clean.
Hope this helps.
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