Internet Marketing Tycoon

**timjowers** · 11-07-2006, 07:20 PM

I have setup a site to sell Linux Computers: serviza (can't post the url) and am trying to get people to click my Google ads but AdWords shows I'm getting very low click through. Can anyone give me advice? I know I must need words that reflect what the searcher wants and am trying that. I've tried variations each day for the last about two weeks. Is the below a normal click through?
Content Network:
29,225 impressions
9 clicks
What! Is this reasonable? What am I doing wrong?

All but about 25 of my AdWords have zero hits. My best has 4 hits on 424 impressions. That's <1%. I remember someone here claiming a 4% click through rate. Any advice?

Here's yesterday's AdWords ad:
Serviza Monster Computers
No DRM. No FUD. No headaches.
Pre-installed. Power on and GO!

Here's my new adwords ad:
Serviza Monster Computers
No DRM. No FUD. We Recommend Linux.
Fully Loaded Linux. Power on and GO!

Thanks,
TimJowers

**beachbumis** · 11-07-2006, 08:34 PM

4% CTR would be good, but even 1% CTR is good these days.

What keywords are you running that ad for? Serviza Monster Computers? If not then you might want to change your title.

Always start with the title, a % of the people won't even read the other lines.

Michael

**timjowers** · 11-08-2006, 08:14 AM

Thanks for the feedback Michael...here's what I have now:
Content Network: 29,225, 9 visits
Google AdWords: 822, 5 visits
linux computer: 492/4
open source collaboration : 31/1
open source computer: 4/1
open source: 94/0
lots of others with a few to 38 impressions and 0 click-throughs.

So, would you consider a title like "Linux Computer Site"? Or what might you try?

**timjowers** · 11-10-2006, 12:51 PM

WEll, I'm trying Google AdWords, Bidvertiser, and 7Search. My thoughts so far is 7search is some sorta scam site. Most of the websites they post on that I checked were clearly no-content spam sites simply made to sell advertising. And their bid rates are $3 and such per click through. Just starting with Bidvertiser so I'll see.
Can anyone point me to the old school banner ad companies??? I think these will be much better than the adwords style text ads. And any other ad companies I should try???

**ghoti** · 11-10-2006, 01:13 PM

This seems to be a good resource about ad copy for PPC:
http://www.marketingexperiments.com/ppc-seo-optimization/ppc-ad-copy-tested.html

**timjowers** · 11-10-2006, 03:04 PM

Quote:

Originally Posted by ghoti

This seems to be a good resource about ad copy for PPC:

Thanks Ghoti. That is VERY helpful. BTW, do you know if {KeyWord:Bulldog} means the keyword is substituted in the ad or was that just their nomenclature for having used the keyword in the title?

Thanks,
TimJowers
Serviza Monster Computers - our computers blow!

**ghoti** · 11-10-2006, 04:32 PM

Quote:

Originally Posted by timjowers

Thanks Ghoti. That is VERY helpful. BTW, do you know if {KeyWord:Bulldog} means the keyword is substituted in the ad or was that just their nomenclature for having used the keyword in the title?

This is a better explanation of dynamic keywords than I can give:
http://www.mssem.com/library/google_..._keywords.html