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All press is definitely not good press... part of my job is helping companies "clean up" the bad press, and believe me; they don't want it or benefit from it most of the time. While a little publicity stunt might work, people are smarter now than they used to be, and they see through a lot more.
What you're talking about probably wouldn't work though, and isn't quite the same as a publicity stunt. It's just an email. If you're talking about sending the email out to a large number of general readers, you'll be flagged as a spammer most likely, and will have to deal with any repercussions. If you mean you'd send an email to a media outlet, hoping to have the story printed with your url, it wouldn't work either - journalists would see the site and immediately scrap the email (assuming you could write something convincing enough for them to read it anyway).
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