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MySpace is wanting to monetize its own userbase.
This is one reason why they are clamping down on 'shoddy' behaviour as they want to make it much easier for them to benefit and make money - rather than having 1000s of marketing people constantly draining the traffic and the attention away from 'advertising' provided by MySpace itself.
The lawsuit against CPAEmpire is likely the first major step. However, I can envisage them clamping down heavily on all other forms of 'unsolicited marketing techniques' that can be defined as either phishing, spamming or 'questionable' behaviour.
* Unsolicited marketing techniques is the term I have used as I feel it will be marketing aspects of MySpace users that will be targeted to try and clear the path for MySpace to start offering marketing companies a 'bulletin publication' that would be sent to all users accounts.
The feature would obviously be paid and the demographics of MySpace users would be profiled into 'target groups' formed from their profiles. Each target group would have a different 'bulletin charge' associated to it - and in particular the youngest group would not be included in receiving any bulletin reports (due to their age primarily).
This would also be incorporated into the TOS and will prompt a lot of users to turn away from MySpace in protest - but also stop the 1000s of artificial accounts being used to push their marketing bulletins and it will see the growth of MySpace effectively stagnant or dropping as less marketing people try and generate 1000s of friends.
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