Well, I am using adwords and have a relatively successful campaign going. However as I said the site is in the financial services and stock market area, so costs can go easily as high as $1 a click for the more prominent keywords. Even if we would set an average at 25 cent per click, 100.000 clicks would cost $25.000
So, I skim off the traffic at the sides of the mainstream for max. 5 cents a click. This traffic is however not really sufficient to get things really flying. Also, I got a more interesting story to tell that would not fit into the few characters an adcopy provides to me 
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