Harry Maugans writes to mention a lawsuit filed by MySpace against Scott Richter, the 'Spam King'. Filed under California's harsh anti-spam laws, the suit alleges that Richter sent millions of unsolicited 'bulletins' to MySpace users over the past few years. From the article: "The suit is aiming for monetary damages and an injunction that would permanently ban Richter and his affiliates from MySpace. The amount of money sought by MySpace has not been disclosed. Richter was already ordered to pay $7 million in a 2003 lawsuit filed by Microsoft after initially refusing to settle the dispute for $100,000. Microsoft announced in 2005 that it would be using the money from the settlement to fuel further antispam operations."
This isnt going to effect cpaempire publishers do you think? like maybe CPAE shutdown?
It will have a direct impact on CPAEmpire.
More of the advertisers will desert it if CPAEmpire is directly associated with Phishing - as the advertisers would also be indirectly linked to such practices and this would harm their reputation.
CPAEmpire may not shutdown over the case, but business will severely slow which can mean much less publishers and advertisers being interested and in the long term could well be the end. However, it would still be operational on a much smaller scope - something I doubt the CEO would be willing to continue doing and so could look to sell it or close it depending on the outcome.
i would say that about 30 or so percent of the active userbase is an advertisers account or product account.
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MySpace will not totally take out their 'spam' accounts for the same reason that Google does not totally eliminate MFA sites from adsense ... at the end of the day it makes them money and they are a business.
However, the bulletin spam is not really a concern that MySpace has - it is the issue of Phishing rather than spamming that they are looking to eliminate as Phishing will adversely affect their ROI while innocent spamming will not.
That's my feeling Ganceann. Those that phish and promote porn are the ones that they will go after hard and heavy. And I can't say that I don't blame them.