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Can Email marketing campaigns have a better CTR?
02-23-2007, 08:53 AM
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Can Email marketing campaigns have a better CTR?
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Posts: 83
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May be this can be an interesting lesson for all Email marketers…
We must have experienced receiving spam mails all around the globe to our Inboxes. Some arrive at the midnight and rest at different times of the day/week…
Usually we delete them without reading but some catch our eyes, therefore, we afford to accept the pain in reading them. May be the subject line was catchy or may be it arrived at such a time when we had nothing better to read at.
My question is:
Can we derive a trend when people mostly read those mails than simply deleting them?
Let me illustrate further…
Situation #1
I had received an unsolicited mail at 2:00am on Monday while sleeping. I open my Inbox on a busy Monday morning and found 100s of them. I have no time to even bother whether or not they meant my business. So, I choose to ‘select all and delete’. CTR=0.
Situation #2
I received the same unsolicited mail at 2:00pm on Friday while counting the nanoseconds left to join a weekend party. Chances are more that I will likely read it out of relaxation. CTR=+ve.
If we share our experience, we may form the trend line and pattern of Email readerships.
It may please be noted that I do not intend to encourage the spammers to spam more, but to create a case study which I promise to repost it here. :helpsmilie:
Your sincere feedback will be most appreciated.
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02-23-2007, 09:47 AM
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Posts: 15
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Many people such as I use a spam filter which takes care of 99% of the problem.
But a serious report about that is always an interesting read.
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02-23-2007, 10:13 AM
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Should you be more precise in answering the question, better I would compose your dat
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Posts: 83
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Quote:
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Many people such as I use a spam filter which takes care of 99% of the problem.
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Thanks for the response.
In my understanding, the probability that a spam mail will drag your attention is only 0.01.
By the way, had the sender follow the instruction "The message you sent requires that you verify that you are a real live human being and not a spam source. To complete this verification, simply reply to this message and leave the subject line intact." and resend the mail to you, what is the probability that you would end up reading the mail? And if so, when?
In a nut shell, should you be more precise in answering the question, better I would compose your data into information. |
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02-23-2007, 02:43 PM
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Posts: 1,028
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To achieve maximum campaign exposure on any day of the week or at any specific time of day, you must know your audience and their habits. If you don't have historical data of your own, make assumptions and test them.
If you're emailing people in journalism, you'd better get it done and over with by 1PM at the latest because after that, they're under deadline and won't even pick up the phone, much less act on your email.
If you are sending out a campaign to an audience that has the ability set their own hours (real estate agents, some salespeople), you might work on the assumption that they will be at their desk late Monday morning. They too worked under the assumption (or perhaps the reality) that the appointments they need to set could not be set for a monday morning, so now they're on email instead. But when do you send it? Friday night before you leave the office? Hell no! By the time they get to their computer on Monday, it's buried under 2-3 days worth of other emails.
Consider religions and holidays too. Don't email a list of orthodox jewish subscribers at 4pm on a Friday in December. The sun is down and they're not reading your email (won't be reading it the next day either).
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02-24-2007, 01:24 AM
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Sufficiency and proficiency is perceived for the Sec. data
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Posts: 83
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One of the perfect opinion from you...
Thanks for your interest on the subject. Your depiction of three different TA helped me device a strategy!
I would like to collect as much secondary data as I possibly can, before fusing them with some primary data...
The secondary data (your valuable opinion) is perceived to be sufficient and proficient as well.
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02-25-2007, 08:23 PM
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Posts: 622
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tests i have done comes down to have some good titles and headlines
try not to use the word FREE cause it will get deleted from spam guards stratight away and try not to spammy....
the best way that I have tried is to add a news element into it...what ever major event are happening globally you and incorporate that into a headline
i.e. "Bigger than the oscars!" "Is your business turning into a nuclear watse dump"
well you get the picture....something that grabs their attention is what gets the job done!
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02-26-2007, 02:57 AM
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An extension of your opinion requested...
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Posts: 83
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Quote:
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tests i have done comes down to have some good titles and headlines
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- Agreed!
Quote:
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the best way that I have tried is to add a news element into it...what ever major event are happening globally you and incorporate that into a headline...
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- Relevant.
However, can you please comment on the pattern of the time or E-mail readership? |
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02-26-2007, 10:53 AM
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Posts: 1,028
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One thing I wanted to make mention of...
Campaign Monitor blogged a story about how Outlook 2007 will use MS Word, rather than IE, to render HTML emails. This story made the front page of Digg and a hailstorm of comments followed.
Let me preface this by pointing out that Digg can be a very moody, angsty crowd, much like the kids in the obscure band tshirts at the corner table in your highschool cafeteria.
That being said, a lot of the comments posted expressed the idea of "good riddance, we hate html emails, they're annoying, etc".
Moral of the story? Put your designer ego aside and create an email that is aesthetically pleasing and readable in mail clients that have images turned off by default. Companies like Urban Outfitters and Tiger Direct get away with 100% graphic emails because their recipients are 100% opt-in, tech-savvy, and hip. If you're not sending out alternate plain-text emails for those who can't view graphics, and including static versions of the email on your website linked to from the email itself, you're probably missing out on some good readers(who are probably flagging your emails as spam).
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02-27-2007, 06:08 AM
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Posts: 83
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That's interesting...!
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03-04-2007, 05:45 PM
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Posts: 186
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I always send out plain text. Email should be fast, simple to read and
uncluttered. I don't want to wait ages for flashy images to load.
Anyway.. in terms of timing - don't forget the monthly pay cycle if
you're mailing offers out. Save the big ones until people have just
been paid so they've got some spare cash to blow.
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03-05-2007, 12:53 AM
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Posts: 83
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Quote:
Anyway.. in terms of timing - don't forget the monthly pay cycle if
you're mailing offers out. Save the big ones until people have just
been paid so they've got some spare cash to blow.
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That's a good point to be considered!
Thanks!!
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03-06-2007, 11:37 AM
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Posts: 6
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Email marketing can give you good CTR if it is targeted, that is,if the subject content is relevant to the needs of the readers and more importantly,if they have subscribed to them.
To avoid emails been deleted, try to make the subjects interesting.
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03-07-2007, 01:41 AM
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Posts: 83
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Quote:
Originally Posted by CraigslistGuy
Email marketing can give you good CTR if it is targeted, that is,if the subject content is relevant to the needs of the readers and more importantly,if they have subscribed to them.
To avoid emails been deleted, try to make the subjects interesting.
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Agreed, the subject line and the target audience is two most important factors into consideration.
... Your 'member name is' of interest! |
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03-08-2007, 04:44 AM
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Posts: 31
Name: qaswer
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Sorry to say, But I would never sugesst that thing as most of these email processors sent the emails to the Spam and Bulk folder. Lets suppose you get the email, You will not read if you don't think its intresting.
The new way of site promotion is forum boosting, where you advertise your real services on the forums. Postingpays is doing alot in this regard.
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03-08-2007, 05:23 AM
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Posts: 83
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Quote:
Originally Posted by Postingpays
Sorry to say, But I would never sugesst that thing as most of these email processors sent the emails to the Spam and Bulk folder. Lets suppose you get the email, You will not read if you don't think its intresting.
The new way of site promotion is forum boosting, where you advertise your real services on the forums. Postingpays is doing alot in this regard.
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Humbly sorry to punctuate your opinion. The questions is "how to increase the readership of an E-mail marketing campaign"?
Despite there are plenty alternatives of the aforementioned medium, they are not at the center of discussion. |
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