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Why do people still use sales letters?
Old 06-04-2007, 05:34 PM Why do people still use sales letters?
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I don't understand...why do people still use long single page sales letters? They all read of as spam to me, especially when you read things like 'This product has been marked down $2,000 to just $57!' or 'This product will only be for sale for 30 days!'

Stuff like that is just so old I don't know why anyone does it anymore.
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Old 06-05-2007, 03:00 AM
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Quote:
Originally Posted by Twan View Post
'This product has been marked down $2,000 to just $57!'
I agree with the entire post, but the above snippet the most. Theres no way in **** a legitmate item can be marked down that much, if thats the first line in the letter, its the last line im reading.
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Old 06-07-2007, 02:05 PM
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I agree that they're losing their effectiveness, but I do think that people are always going to want to read about what they're purchasing. Videos are a great complement to that... but I can't foresee sales letters ever going away completely.
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Old 06-07-2007, 05:20 PM
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Your not Twan from thumblogger are you ?
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Old 06-16-2007, 04:17 AM
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sales pages are king...but I now see that marketers are cashing in on the new video phenominon.

i think a squeze page with video and opt-in form start to take preference very soon. will work well.
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Old 06-17-2007, 01:33 PM
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The reason for the typical format of the sales letter is....because it works!

It's simple as that. Sure some people will be turned off but you cannot please everyone anyway.
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Old 06-20-2007, 06:30 PM
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to promote there product
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