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You can certainly beat PRweb's "power." It's far from the best option even though most of my clients (I run a PR firm specializing in online PR) insist on using it. You'll always get better results from a targeted custom distribution campaign.
A lot of webmasters and online entrepreneurs hype of sites like PRweb with stats, without even understanding the stats that they're talking about.
1. The majority of quality traffic that you get from a press release can't be tracked by those services, because they won't come from the release itself... they'll come from the quality, niche coverage from authority sites that a decent release with a real news angle and appropriate distribution will bring.
2. Don't mistake PRweb's "reads" for anything of importance. They're essentially just an estimate, and not how many people have honestly seen your release... nonetheless read it all the way through or care about what it says.
3. One of my big pet peeves is people talking about huge numbers of immediate backlinks. What they usually neglect is the fact that most of those quick backlinks are of poor quality (on the PR site itself, where it's soon buried on a lower-PR page, or from scraper sites and blogs with no real link value, just publishing the release as-is). Don't assume a lot of quick backlinks means a successful press release.
4. If you're going to use press releases, do it for the right reason... to get legitimate media coverage. If you follow that one simple rule, you'll get the best targeted traffic and highest quality backlinks out of them anyway.
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