Blogs are a great way to direct more traffic to an ecommerce website.
These two artices (from blogs naturally:001_rolleyes  go over some of the benefits
How to Use a Blog for Non-Diarists
FileSlinger(TM) Backup Blog
You can use free services such as wordress or have your own site with domain name. All depends on your budget or what suits you.
What i don't know is how exactly do you direct traffic from the blog to the ecommerce website. Several methods are a banner at the top of the page, links in articles or a link in a fixed part of the blog.
Can any one give
-more ideas on how the blog can be linked to the website
-examples of blogs that are linked to websites
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