I know I tell alot of my clients that more traffic means more sales. But is this really true? Well yes, and no! but what is really important is that traffic will make or break you. And initially most marketers think that more traffic from the get go will increase their results i.e. sales.
BBZZZZZTTT! WRONG!
Lets say you have this brilliant website, and it really looks pretty too!. Let say you are getting 100 visitors a day and can’t make a sale. What makes you think you can make more sales if you can get 200 or 300 visitors a day. The fact is, you need to target your message as closely as possible to your desired audience. You don’t want to promote items for cat owners to people who only own dogs. The more targeted your message, and the more targeted your traffic, the more sales you are going to get.
If you go to Google and type in “wood turning”, you won’t expect to see adwords showing dog or cat products do you? If you can increase your message to a wider select audience only in your niche, well……expect to make a lot of money. Why? these people have a problem and you have that dynamic solution to their problem.
One of my mentors a long time ago said “Get more people with the same problem, and sell more of the solution to them!” That’s how million dollar companies have been formed. If you’re offer is good, and the language you use makes them hungry for your product, then you will have a winner.
The more targeted traffic you can direct to your site the better. Expect to make more sales that way.
hope this helps, enjoy your day
jesterx  |
IMO, Pay per click serves this purpose well, same with targeted link backs. So how you get these traffic also plays an important factor 
