Quote:
Originally Posted by veikoh
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One test is not scientific. You need several tests.
But how would you define what you were marketing? A blog? Information?
If that's so, perhaps the truth is that people aren't really motivated to find that stuff interesting when it's sold to them via an article... the reason i'm curious is that I am wondering about running tests of my own on pushing out my search engine via article marketing.
Of course I need to finish adding and cleaning its data, but after that I can write a very convincing article arguing that the search engine assists people far more effectively than google or any other large engine, when it comes to finding precisely the products they want at acceptable prices.
I could maybe try and big up the ingenius search algorithms hidden at its heart, algorithms which even the "great men" at google wouldn't dream of, since they think of everything in terms of giganticness, whereas my algorithm feeds of the brilliance of the microcosm. But I'm the kind of person who would (and did) produce a table of the numbers from 1 to 1 million in base 50 so that i could significantly cut down on ascii characters in one of my earliest and least sophisticated database structures.
Surely the key to successful press release marketing is going to be the same with any kind of marketing - the more volume, the more precisely targeted, the more eye-catching, the better your return.
Maybe article marketing would work far better for me on software produced to sell than for a web-based search tool? Then again, why should it? An article can be used to emphasize the salient benefits of what I've made and can be worded to make people think seriously about how they could themselves gain from it.
I don't have time to give it a try yet, but things are getting ever more pro-active for me every hour and day that passes... by spring I suspect I may be reaching in that kind of direction also.
BTW, if I want to reach a UK only market - what are the top 5 press release / "article submission" sites? Anybody?
