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I've been working on marketing our website (Salesconx) through social media and so far, so good! Sites like LinkedIn, Biznik, Facebook, and the tons of others out there are really active AND are free to use. Some sites ask for a small fee for added features, but you can still get a lot out of a free membership.
Be sure to be active and keep pushing for more new contacts so your message is heard.
I agree with Elisor about writing good content, too. Nothing is more convincing than a well-written and thought-out whitepaper/press relsease.
Good luck!
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