Internet Marketing Tycoon

**andrewgale** · 07-17-2008, 04:53 PM

how much would someone pay to advertise on your website? and would it be weekly? monthly?

**Learning Newbie** · 07-17-2008, 05:14 PM

Nothing at all, unless the people (however many of them there are) behind those requests to your web server are a targeted audience, with an express interest in whatever it is that your advertisers are selling. If, for example, your traffic comes from those traffic exchange sites, it's of no value whatsoever.

Basically, what I'm saying is that the number of requests to a web server isn't close to enough information to answer your question.

**andrewgale** · 07-17-2008, 05:27 PM

i was just thinking like ok www.blackle.com got 1million unqiue hits a day, it wouldnt be able to sell for anything or make any money?

**VirtuosiMedia** · 07-17-2008, 06:46 PM

Quote:

Originally Posted by andrewgale

i was just thinking like ok www.blackle.com got 1million unqiue hits a day, it wouldnt be able to sell for anything or make any money?

If that's your site and you're using the Google Custom Search, you should already be getting revenue from search ads.

**blogdog** · 07-17-2008, 11:00 PM

Quote:

Originally Posted by andrewgale

i was just thinking like ok www.blackle.com got 1million unqiue hits a day, it wouldnt be able to sell for anything or make any money?

Not necessarily. Just because a piece of property is by the ocean doesn't mean it's worth a lot of money.

If you have a web site that's a business, then it's not about traffic, it's about quality traffic. Users that buy whatever it is your selling.

**andrewgale** · 07-18-2008, 03:05 AM

ok well im making a website with no target traffic, so even if it gets 1million unique hits a day its useless?

**blogdog** · 07-21-2008, 08:00 PM

not necessarily useless but not necessarily valuable, either. Depends on what you want that traffic to do and what they will do. Eyeballs don't always equate to equity.

**bourn** · 05:52 PM

There must be some interest then only people will be visiting your web site. You may need to figure who will visit your web site what will be their interest then you can get targeted advertiser who will pay you good money.

In case wide target interest web site PPC base advertising works. If visitors on your web site click on ad. you get paid. Google adsense is most popular for this.

If real traffic is there then money is also there, but how much that is based on the type of traffic.

**juliensimon** · 07-22-2008, 06:41 PM

Quote:

Originally Posted by andrewgale

ok well im making a website with no target traffic, so even if it gets 1million unique hits a day its useless?

How can you make a website with no target traffic? Your website HAS to be about something and that something HAS to interest a certain target.

**chrishirst** · 07-22-2008, 06:45 PM

Quote:

Originally Posted by juliensimon

Your website HAS to be about something and that something HAS to interest a certain target.

Oh I don't know.
There are a few signature links around and about that could disprove that idea

**tehfincheh** · 07-23-2008, 05:16 AM

If I was getting 1 million hits a day, with untargeted traffic, I'd draw on my referral search strings and plug the hell out of various affiliate offers.

Adsense would be extremely effective too.

**witnesstheday** · 07-24-2008, 02:04 PM

Quote:

Mark Jacobsen pointed to a sobering post by Jeremy Liew on the Lightspeed
venture blog about the economics of online advertising. Entitled Three ways to build an online media business to $50m in revenue, the article does the math:
At the $1 RPM (CPM/CPA/CPC) level achieved by most general sites, you need 4 billion
page views/month.
At the $5 RPM level achieved by demographically targeted sites, you need 800
million/month.
At the $20 RPM level achieved by highly targeted sites, you need 200 million/month.

http://radar.oreilly.com/2007/03/the...ne-advert.html

Interestingly the guideline of $1, $5, $20 rpm is only really for the uninitiated

people who are very experienced online tend to get rpms higher than $20, and I am happy to say that most of my online life I have made above $20 rpm - maybe at most $100 or $200, never some mega rpm like $1000+, and who knows if that could be possible

I used to do a lot of affiliate marketing, and I would manage to show people products from affiliate companies when those people had sought those products on search engines - it was 100% natural organic beautiful seo. Greed and inexperience made me mess that system up, but these days I make money even more surely than that - and am saving up to build an SEO lab and man it with staff, maybe worldwide, and pay them tonnes of money to rule the roost. But enough about me and back to the answer.

I'd say that their guideline is totally accurate at this time, because if high achievers can get at least 3 or 4 times above $20 rpm (and again, I'm not the only one for whom that goes on, potentially in the present) then getting inside the $1 to $20 scale is something any old joe can do, unless they are genuinely illiterate or incapacitated in some other way.

But there's no point trying to calculate income and traffic in advance in most cases, so these facts and figures aren't really useful to you when it comes to actually making the money come in! Merely when, afterwards, you are seeing how well you've done.

**willcode4beer** · 07-24-2008, 08:10 PM

I find $200 rpm a little hard to believe.
Thats 20¢ per page view.

That'd be $200 a day for fewer than 1K visitors per day (assuming visitors view more than one page). 1K visitors/day is obscenely easy to get.

I must be missing something

**eautocad** · 07-25-2008, 07:50 PM

I wouldn't worry about it until you get in the realm 1m hits per day.... You'll be able to tell ahead of time to prepare.

**witnesstheday** · 07-29-2008, 07:06 AM

Quote:

Originally Posted by willcode4beer

I find $200 rpm a little hard to believe.
Thats 20¢ per page view.

That'd be $200 a day for fewer than 1K visitors per day (assuming visitors view more than one page). 1K visitors/day is obscenely easy to get.

I must be missing something

I think that really well-run affiliate marketing ads generate at least $20rpm and above for a lot of people.

If I have ever achieved a $100 to $200 rpm on any part of my sites, these would have been total outliers, and would not have spanned across more than a few 100 page impressions.

It depends on how and what you sell and where... in some circumstances your user may see the advert you have shown them as the product they have asked you to show them... I don't mean cheating methods, I mean you may have come up with an excellent model of information sharing which just naturally has a huge sales conversion rate. If you also don't get any extraneous traffic - either by only working with the targeted traffic it can attract, or by working hard to streamline any and all traffic you send it, specifically by weeding out low/zero-rpm traffic, then you'll easily get above $20rpm.

The specifics of $100+... well in one case I was selling jewellery as an affiliate and sold items worth 5k and 3k a number of times without getting through very much traffic.

Quote:

That'd be $200 a day for fewer than 1K visitors per day (assuming visitors view more than one page). 1K visitors/day is obscenely easy to get

the traffic which is "obscenely easy to get" won't ever make money!

my high rpm ALL comes from very carefully selected traffic

and yes, in my first internet boom period I used to get $500 to $1000 per month from less than 1000 visitors per month. That's what targeted traffic can do - my ratings on the affiliate networks were very high (i got up to 4 star on cj)

[so let's see... assuming the visitors went through 10 pages each, which i think is the maximum it was, probably, that's 10,000 page views and $500, so $50 per 1000 pageviews]

however instead of understanding the advantages of the good stuff i made, i went after big easy-to-get traffic through methods i didn't understand were not white-hat but kind of grey (not black though). in the end mass spam-competition and the florida update put out the fire of my internet profits.

however, you live and learn. these days i am happy to get even just 30 hits, if i make good money off them - and like i said, my rpms never fall below $60 on some parts of my online presence

NB - word of warning for anyone calculating RPM - if you are not careful about impressions of ads which result from your own visits to the page during development or even after, then the rpms shown on the logs of places including google adsense are naturally going to show lower rpms than the reality; although obviously they all try to set things up to make it easy for you to keep proper tabs on it, the real solution is to just get into the habit of keeping your own records and measuring your rpm yourself in the most accurate ways you can. Otherwise you will constantly be working with figures and estimates whose accuracy you yourself are not 100% certain about. Beat the bankers, write down all your figures and make sure you use what you see to guide what you do.

**eautocad** · 07-30-2008, 03:34 PM

kudos witness well written....

**EdTheil** · 07-31-2008, 03:01 AM

To answer your question 1000000 hits x .01 cents = $1000 a day just for the hits and without selling any product. Just a ruff guesstimate. That's a lot of hits. When your paid is always negotiable.

**matthewtruin** · 07-31-2008, 05:43 PM

I'd guess the number would 1,000,000 x .10(common ecpm)/1000(cpm) so maybe 100 a day?

**mikeyreen** · 08-01-2008, 03:19 AM

It's all about the clicks