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Website Promotional Methods - Have you done these?
Old 08-10-2008, 12:03 PM Website Promotional Methods - Have you done these?
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Google AdWords - Advertise on Google and throughout the worldwide web and appear next to (or even above) popular sites that your site is related to.

Search Engine Optimization - Make your site visible in the search engines. Let them breathe on your website. More indexed pages = more search terms you will appear for.

Submit to Directories - Even though alot of directories are just pawns for webmasters seo ranking desires, sometimes you'll get the occasional interested user browsing through and, besides, it goes towards your Page Rank!

Word of Mouth - Yes, this is most powerful in some cases. Tell your friends, interest them by telling them how THEY'D be interested in it individually.

Toplists - Toplists (or topsites) are lists where websites compete for top positions through votes. If you have found a legitimate toplist that has no vote spammers, these sites can be goldmines.

Link Exchanges - Link exchanges are sometimes effective, especially if they are calculated on a unique visitor basis. I believe theres quite a few link exchange systems out there.

Social Bookmarking - Believe it or not, there are quite a few people using sites like Digg. Add social bookmarking icons to your site to enable your visitors to bookmark your site. 'Digg' your own pages on social bookmark sites just to get it started off and you may find other people will 'digg' you from the social bookmarking site and will start driving traffic to your site.

Social Networks - Make a MySpace or Facebook for your site. Advertise through the bulletin system, PM's, and comments, but don't go OTT and lose your account. Let your sites visitors add you and also promote you. At the end of the day, people browsing through the social network site may come across your sites profile and take interest!

Participate in Forums - Just by using forums, they can be very powerful promotional tools as well. Link to your sites in your signature. If you make 200 posts, that's 200 pages linking to your site. Write relevant articles or be helpful in your field of expertise and the topic of your site and you may find interested readers click your link.

Proxy Sites - When I Say this, no I don't mean the proxies you use at work/school to bypass the firewall.
Buy domains that are keyworded to the topic of your site and put some relevant and UNIQUE content on it and it will draw visitors from Google. Make sure you put your links in keywords on these 'sub sites' because that's another purpose for them, SEO ranking, but the main purpose is to catch visitors by broadening the arms of your main site.

AdBoards - There are two types of AdBoards:
1) Small boards you can post your ad on (like a classifieds list) and stuff in some keywords.
2) Forum AdBoards where you can post your link. Basically a SPAM-ALLOWED forum that some person has setup. There's actually quite a few.

Steal your competitors visitors - So your website is cooler and simply better than your competitor and you're positive that your site would be the most popular choice of the two if interested visitors were given the choice. Well, simply hit your competitor where it hurts. Find out where they advertise and shoot your advert right next to them. Do they have a PM system? PM them and tell their visitors what a "cool site" you've found (the cool site being your own) [wow, I'm quite dirty aren't I]
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Last edited by Galaxian; 08-10-2008 at 12:06 PM..
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Old 08-11-2008, 03:41 AM Re: Website Promotional Methods - Have you done these?
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Quote:
Proxy Sites - When I Say this, no I don't mean the proxies you use at work/school to bypass the firewall.
Buy domains that are keyworded to the topic of your site and put some relevant and UNIQUE content on it and it will draw visitors from Google. Make sure you put your links in keywords on these 'sub sites' because that's another purpose for them, SEO ranking, but the main purpose is to catch visitors by broadening the arms of your main site.

AdBoards - There are two types of AdBoards:
1) Small boards you can post your ad on (like a classifieds list) and stuff in some keywords.
2) Forum AdBoards where you can post your link. Basically a SPAM-ALLOWED forum that some person has setup. There's actually quite a few.

Steal your competitors visitors - So your website is cooler and simply better than your competitor and you're positive that your site would be the most popular choice of the two if interested visitors were given the choice. Well, simply hit your competitor where it hurts. Find out where they advertise and shoot your advert right next to them. Do they have a PM system? PM them and tell their visitors what a "cool site" you've found (the cool site being your own) [wow, I'm quite dirty aren't I]
Can you elaborate more on how these 3 will work and it should be execute / apply?
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Old 08-11-2008, 06:56 AM Re: Website Promotional Methods - Have you done these?
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Quote:
Originally Posted by francis84 View Post
Can you elaborate more on how these 3 will work and it should be execute / apply?
By targetting your competitors, I means by any means available. I'm sure you can use your logic here.

AdBoards are basically free online classifieds that you can post in. I recently opened one.

Proxy Sites. These are simply external sites that are really just promoting your main site. Usually people who do this buy a domain with keywords stuffed into it and put up a small site with several articles (or do a mini blog they post in every so often) and have various links pointing to their site(s) boosting backlinks to their site and potential visitors caught by the traffic to this 'proxy site'.
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Old 08-11-2008, 01:02 PM Re: Website Promotional Methods - Have you done these?
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Originally Posted by Galaxian View Post
Google AdWords -
I tried this for a while but, it cost benefit ratio wasn't worth it. This has more to do with the particulars of my site though. Also, for the keywords I targetted for ads, I already ranked high, so....
Quote:
Originally Posted by Galaxian View Post
Search Engine Optimization
I did modify the structure of my site a bit for this. I'm not sure if there was any real benefit though. Then again, before the change, I was big into sematic markup so my so called SEO changes were pretty small.
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Submit to Directories
This just isn't worth it. The effort is huge, then benefit, minimal
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Originally Posted by Galaxian View Post
Word of Mouth
This has worked exceptionally well for me. By talking to folks at conferences and firends online. The word of mouth bit also enhances the social media part too
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Originally Posted by Galaxian View Post
Toplists
I don't know what this is.
Quote:
Originally Posted by Galaxian View Post
Link Exchanges
Not formally but, I've just linked to things that are related and useful. A few times I've sent emails to site owners notifiying them of my link and they've just linked back. Benefit~= quasi... just depends on the site
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Originally Posted by Galaxian View Post
Social Bookmarking
meh, see word of mouth
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Originally Posted by Galaxian View Post
Social Networks
This goes into the category of not worth the effort. Though I do see some minimal traffic from my LinkedIn profile
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Originally Posted by Galaxian View Post
Participate in Forums
If you are doing this for traffic, you are wasting your time. If you are doing it to participate in a community, share ideas, and to learn, then it's great.
Quote:
Originally Posted by Galaxian View Post
Proxy Sites
This is just a new form of spam, I recommend against it.
Quote:
Originally Posted by Galaxian View Post
AdBoards
no
Quote:
Originally Posted by Galaxian View Post
Steal your competitors visitors
I work with my competitors instead of against them. It actually benefits me more
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Old 08-11-2008, 02:54 PM Re: Website Promotional Methods - Have you done these?
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I work with my competitors instead of against them. It actually benefits me more
Ah, but in some cases competitors are not interested in working with their competitor. Depends what industry you are in.
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Old 08-11-2008, 04:01 PM Re: Website Promotional Methods - Have you done these?
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I have tried most of these methods! but i think linking to some one seems to be little difficult but i on my way!
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Old 08-12-2008, 03:48 PM Re: Website Promotional Methods - Have you done these?
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totally like those technique that you mention and i been doing all of those technique to market my site.
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Old 08-17-2008, 07:21 PM Re: Website Promotional Methods - Have you done these?
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We have tried just about everything on your list. We have found SEO works the best. Now, I don't say that because we are SEO's. We are SEO's because we saw that it produced the best results on our site prior to entering the SEO field. The highly targeted traffic produced through SEO is actually was looking for or needed our services.

Most of these other methods just bring in the curious (for us). The only exception would be PPC, but since we provide only organic SEO services I can not really address this issue.
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Old 08-17-2008, 07:44 PM Re: Website Promotional Methods - Have you done these?
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Hello,

I've done everything except: Steal your competitors visitors, Proxy Sites, AdBoards and Google AdWords. Great post.
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