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Improve banner click rate
Old 10-08-2008, 09:15 AM Improve banner click rate
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How can I improve the rate of how many clicks my banners? Here are some statistics that shows why I'm a little confused:

Views Clicks
3719 3
4220 1
3760 0
3737 43
8857 0
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Old 10-08-2008, 09:30 AM Re: Improve banner click rate
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Well people mostly ignore banner ads. Also a banner placed on the bottom of your site gets count a view when someone only looks at the top part of the page.

Banner ads are mostly ignored, try to put the most valuable one in the top left corner thats where people start looking when entering your site. Also try to switch to text ads and place then in the middle of your article or content, these will do much better
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Old 10-08-2008, 01:50 PM Re: Improve banner click rate
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Most obviously, make the banner stand out more and have an attractive message.
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Old 10-14-2008, 12:42 AM Re: Improve banner click rate
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Make a banner that contain interesting text. eg. free
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Old 10-14-2008, 01:21 AM Re: Improve banner click rate
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you have to clearly spell out the "call to action" usually something like "click here" or perhaps something smarter like "buy now". It really depends on what you are doing. If you are trying a CPM strategy, you better have a hot chick in the ad...lol If you are paying for clicks you'll want to know that the people that click are people who will buy, or what every end result you wanted.

Show us your ad.
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Old 12-04-2008, 05:47 AM Re: Improve banner click rate
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My banner ads are provided by google adsense i cant modify them, so there is not matter of interesting text in it.
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Old 12-04-2008, 09:41 PM Re: Improve banner click rate
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I think your site visitors most are webmaster so they know that your banner is google adsense.
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Old 12-04-2008, 10:24 PM Re: Improve banner click rate
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You can exclude some advertisers if you think that their banner ads are not "right" for your audience or if you think they are just not working.
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Old 12-07-2008, 07:19 PM Re: Improve banner click rate
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Get more views. Create banners that are relevant to what your users are looking for.
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Old 12-10-2008, 04:33 PM Re: Improve banner click rate
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the best place to place banners are at the top of the page, and 2nd best is the left of the page next to the text, these areas get the most clicks
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Old 12-11-2008, 01:57 AM Re: Improve banner click rate
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I could use this too - I get zero clicks on my banners. I think probably putting them into the content is a good strategy.
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Old 12-18-2008, 02:25 PM Re: Improve banner click rate
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my earing is very sloww.....
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Old 12-18-2008, 07:25 PM Re: Improve banner click rate
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Quote:
Originally Posted by foodland View Post
my earing is very sloww.....
Ok, I'll try to speak more clearly then.
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Old 12-19-2008, 11:00 AM Re: Improve banner click rate
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Have you tried different blending with content strategies? And have ads being very spot-on with content?
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Old 12-19-2008, 06:42 PM Re: Improve banner click rate
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Depending on your target audience, you can expect most of your visitors to have the banner blindness, They will ignore anything that looks like a banner or that is positioned on the top or in the sides where the traditional banners placements are.

To optimize and improve your click rate just a bit I would suggest only using text ads and incorporating them as much as possible so they blend into your content.
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