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Conversion
Conversation is talking to other people.
There isn't a "general" ratio or even an average one that applies to all PPC.
Every marketplace is different.
Every site is different.
Every page is different.
Every word / phrase is different.
Every campaign is different.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
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