Internet Marketing Tycoon

**TODMovies** · 12-18-2008, 08:24 AM

My site receives about 10,000 uniques and about 50,000 page views a day. How much should I charge for CPM or a monthly rate for a 728 x 60 banner advert?

**vangogh** · 12-18-2008, 04:01 PM

See if there are similar sites on your topic that appear to get roughly the same amount of traffic you do. Odds are one or more will have an advertising page. Some will show rates and some will only give rates if you contact them. That should give you a decent idea where the industry is.

You could also just set a price you think reasonable and see what happens. If no one contacts you your price is probably too high. If you get a lot of people contacting you it's a sign you could charge more.

**colbyt** · 12-18-2008, 08:19 PM

To re-phrase what vangogh said:

As much as you can or as little as you need to.

Rates are determined by the market niche.

**The-Pixel** · 12-19-2008, 12:51 AM

Quote:

Site Temporarily Unavailable

This website is currently experiencing technical difficulties. If you are the owner of this site, please contact us for more information. In most cases, this is only temporary.

Is what I get.. If you can't promise your site will be up then you probably can't charge much.

**fiveacehosting** · 12-19-2008, 04:53 AM

Impressive stats. I would look at other sites and take an average. Then take some off that average to reel in potential customers.

**contentboss** · 12-19-2008, 06:48 AM

presume you are asking on the back of the movie site... you need to think about who your advertisers will be. Yahoo! Entertainment charge for a 728x90 between $8 and $16 CPM (i know they are a big player but its some food for thought).

**Knewthis.com** · 12-26-2008, 02:30 PM

TODMovies

Merely uniques and pageviews cannot decide how much you should be charging. This also depends on

- Your website niche
- Geography you are targeting, etc.

As a thumb rule, I would suggest the following. Ask yourself this, "If not this advertiser, what will I have in that place? Adsense? Affiliate link? What else?"

Now, if you think it's going to be Adsense, then charge 1.25 to 1.5 times the eCPM you are likely to garner for that particular ad unit. If you can make a deal that is anywhere above 1.15 times, then I think you should be happy about it.

-Knewthis

**NicholasD** · 12-30-2008, 09:23 AM

I aim for $2 CPM, With 80% US traffic and the rest mostly CN. I find it easier to invoice etc if you just set a monthly price though, it usually works out in favor of the advertiser which is great for establishing relationships.