It is very low priority to me. Why spend hundreds or thousands of dollars daily when you can instead work at building organic rankings that will give you a steady stream of traffic for much less money? I think it is more worthwhile for websites that are just starting out or very profitable websites who want several sources of traffic. For some websites it may end up being a waste of money, especially if your conversion rates are too low.
What kind of opinions do you people have on pay per click? Do you recommend using it and why? Your suggestions are greatly appreciatedThank you beforehand