Internet Marketing Tycoon

**gldean** · 02-11-2009, 05:49 AM

Anyone have experience marketing with press releases and how well did they work for you?

Thanks in advance,
GD

**Chipster** · 02-12-2009, 12:59 AM

gldean, It seems like that's a pretty wide question, since the answer could depend on what you're announcing, who you're targeting, how much money you have to spend, and so on...however....I did do a press release once when I bought a domain name..and I don't know if it was worth the $300.00 or not to tell you the truth....I think it was thru PR wire...there's a number of press release companies out there PR wire is a major I think...I recall this though....don't give your cell phone number in the release...give an office number...-Chip

**jabo** · 02-12-2009, 06:07 AM

depending on how good the content is and on how you choose a press release site to submit at... people can have different experience with it... of course good content and good sites can get good targeted traffic with it.

**gldean** · 02-12-2009, 09:00 PM

Quote:

Originally Posted by Chipster

gldean, It seems like that's a pretty wide question, since the answer could depend on what you're announcing, who you're targeting, how much money you have to spend, and so on...however....I did do a press release once when I bought a domain name..and I don't know if it was worth the $300.00 or not to tell you the truth....I think it was thru PR wire...there's a number of press release companies out there PR wire is a major I think...I recall this though....don't give your cell phone number in the release...give an office number...-Chip

Hey Chip, I have been building a few linkbuilding services. I wa considering trying a press release just to see how many sales I would get. Did you gain noticeable traffic? Would you do it again?

Thanks,
GD

**Andrew Scherer** · 02-13-2009, 03:09 AM

I like press releases because it varies the backlinks I get. I've tested it out and saw an increase in SERPs, but I was also building links with other methods as well. So I'm not sure.

As for getting media exposure, it's really hard unless you've got some unique news to share.

**Chipster** · 02-15-2009, 08:42 PM

GlDean, Well my hits didn't spike as I recall, so I don't think it was really worth it. I think it goes like this...if your announcment is something the media would feature if they knew about it, do one....if you're not sure and got an extra $300 do one...but if it's not exciting/doesn't stand out don't do one....ideally there should be some kind of hook in the story that hooks the reader -Chip

**Elisor** · 11:49 AM

Done properly a press release has immense value. Done incorrectly...well, lets just say it's better not to send one out.

Some tips & comments from sending out several press releases over the past few years:

1. Get the message clear and the content correct. Saying, "we're great, the competition sucks", won't work. Have a message that people want to read, and make sure it's well written English. If you have to get a friend to do it, or buy the services of a professional, then do so.

2. Sites like PRweb.com can do an excellent job of distributing your press release, but you can also send it yourself to press organisations. For example, we released a press release yesterday and I sent it to 20 local online business publications. I've not checked yet, but at least 6 of them have the press release on them now - and that cost nothing.

3. Free press release sites are also useful. It just takes work to go through them all.

4. Sometimes it's worth using paid services, especially if it's a large announcement or something extra special.

5. If you get a press release on a higher PR site than yours it will help your SE ranking. Might not help much, but hey, every bit helps.

6. The more sites carry your press release, the more chance you'll have of click throughs.

For a little bit of effort a press release can go a long way for you -and they "stick".

EDIT: *shameless plug

* this is the press release I sent out yesterday. It was written by myself, and this one is posted on our site. The release made it into 3 of the top 4 local sites it was aimed at. Hoping it gets into the other in the next 1-2 days.

**gldean** · 02-17-2009, 07:30 AM

Thanks for the views. Is a press release targeted at all, how do they target a press release?

GD

**willcode4beer** · 01:57 PM

It mostly depends on the site. A site one of my friends worked on (http://honestautoestimates.com/) sent press releases to lots of local news stations and has been featured on quite a few news programs.
Due to the nature of the site, it fit well with the consumer advocate topic that many local stations run in the evening news.

Getting a spot on TV is pretty cool.

BTW, you should not be paying any money to send out a press release