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I am working with an environmental not for profit that works in a support fashion directly to businesses. High tech companies are the market.
With so many social networking and web 2.0 tools on the market it is tough to know what to use, especially when so many of these tools are designed for attracting individuals as opposed to businesses.
My initial thoughts were to keep it simple and have key players in the organization create LinkedIn profiles to work to expand their network of contacts. I was also looking at creating a simple mailing list signup on the website, one for the general public and one for companies.
What else is worth doing in this situation? RSS, wikipedia?
Suggestions would be appreciated.
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