Internet Marketing Tycoon

**gringo** · 01:00 PM

Quote:

Originally Posted by nutzworld

OK if i understand right you are saying annual profit x 10? I have a site I would love to sell for annual profit x2.5 I am new to selling these and was a hobby site. Now too much work for me with everything else. Is that reasonable?

You can't give a valuation based solely on profit. Earnings history is important too. A site that has been making $200/month for 5 years is worth morethan one that's been making that for 2 months only. Niche is important (rapidshare download sites vs a static content site about some historical event etc). Also, you say the site requires too much work for you. Did you deduct a monetary value for that work from your revenue to arrive at the profit?

**nutzworld** · 07-11-2009, 10:21 PM

Quote:

Originally Posted by gringo

You can't give a valuation based solely on profit. Earnings history is important too. A site that has been making $200/month for 5 years is worth morethan one that's been making that for 2 months only. Niche is important (rapidshare download sites vs a static content site about some historical event etc). Also, you say the site requires too much work for you. Did you deduct a monetary value for that work from your revenue to arrive at the profit?

24-30k a year for the last 10 years. I would say that I could pay someone 12k a year to do what I have to do on that site (15-20 hours a week or so). If I figure it that way, I would still only want 3-5 times the average total, the point is 10x seems very high to me. (The site is a static sports news and info site but always needing new content thus the 15-20 hours a week)

**willcode4beer** · 07-12-2009, 04:32 PM

Quote:

Originally Posted by nutzworld

24-30k a year for the last 10 years. I would say that I could pay someone 12k a year to do what I have to do on that site (15-20 hours a week or so).

With that case, there would be little point in selling it

**contentboss** · 12:53 PM

valuations are tricky and there are many different ways to perceive value other than just how much the site earns (e.g. the strength of the domain name). Here are some things you need to consider when selling or putting your business up for sale.

Domain Name Length & Ease of Typing
Age of domain/site
Number of inbound links
Pagerank of site
The main search terms that bring traffic to the site
How much revenue it makes per month/year. If possible include a history of recent years
How the site generates revenue, i.e. affiliate commissions, tenancy deals, private ad sales, Adsense etc etc etc.
Number of visitors - and where they come from, i.e. paid or natural search and what percentage of each
Where do your visitors come from? Really important as you need to state any demographics you may have. Reason is if a company are looking to target a specific audience and you have it it can make your site worth more.
Number of members/subscribers to mailing list
What maintenance is involved in running the site, how often you update etc.

You can then think about assigning value to various aspects of the business. I think at the end of the day it all depends on what someone else thinks its worth. I have a good friend who ran a comparison site, was doing very well financially but put a STUPID price tag on the business when approached by a startup who wanted to build on what he had started. At the end of the day it was much cheaper (even allowing for a big marketing push) for the startup to invest the money they had and actually launched their own site.

**nutzworld** · 07-14-2009, 06:44 PM

Quote:

Originally Posted by willcode4beer

With that case, there would be little point in selling it

The only reason I want to sell it is I can do something else with the income, totally unrelated. Otherwise that would be 100% correct, plus I have noticed you cant hire someone to care, and that just destroys a content site.

**ishie** · 12-09-2009, 03:08 AM

Web value calculator is never accurate and will never be. The value (price) of a site should be based on its quality and ranking, and not on some irrelevant factors. It's just crap.

**chrishirst** · 12-09-2009, 04:11 AM

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quality and ranking, and not on some irrelevant factors

Aah! such irony!!

**cadnova** · 12-11-2009, 09:04 AM

I dont know why administrators are so selfish.......

**chrishirst** · 12-11-2009, 09:05 AM

Selfish??

**cadnova** · 12-11-2009, 09:25 AM

I don't agree..this is purely based on page views...not anything else..and a strong algorithm to make that calculation. so if you are not aware of anything don't talk about it.

may be many sites giving you some faulty result but it doesnt means that because of them others are wrong.

check out our site you will know what I am speaking about...we have given each bifurcation about a site. we never say we are 100% but it gives you fare Idea of any site in internet world.

this is absolutely free and no other site has this features and this is the first site in entire internet history giving this much data in detail.

check my website in website review section and tell me what if I am wrong or right.........

Thanks

Mathew

**chrishirst** · 12-11-2009, 09:46 AM

Please a little common sense HOW exactly can any third party site come up with a monetary value of any site??

I realise that you are attempting to justify the existence of a site that you run, but how can your site tell me how much any site is "worth".

There is no "tool" that can tell what traffic a site gets without having access to the site logs.
No "tool" can tell how much revenue (in advertising or sales) any site will get by "analysing" the "home" page.
Such junk metrics as "toolbar PR", "Alexa rank", "compete.com" etc etc are utterly meaningless when it comes to calculating a REAL value.

ANYONE who parts with money for a website where the price is based on such "statistics" is simply proving the old adage of "A fool and his money are soon parted"!

**cadnova** · 12-11-2009, 10:02 AM

Dear chrishirst

I never said we are 100% but we can be adding our code to a site which needs to be quantified. and please dont tell that google analytics and compete or quantcast are wrong!!!!!!!!!

and I hope you know better about difference between page views,page visits,unique visitors and visitors.

according to you who ever invested millions for analytics are totally wrong.

I really don't understand how can you come to that statement without having a proper research .

**cadnova** · 12-11-2009, 10:06 AM

regarding site worth and daily revenue I will agree that this is very approximate.
andI said earlier this is purely based on their pageviews only!!!!!! not with their advertising revenue or any other revenue. so it is a primary calculation.

**chrishirst** · 12-11-2009, 11:36 AM

Quote:

I never said we are 100% but we can be adding our code to a site which needs to be quantified. and please dont tell that google analytics and compete or quantcast are wrong!!!!!!!!!

Google analytics does NOT record useragents that are NOT javascript enabled. So that could be a ~10% inaccuracy already.
The reporting features have vastly improved since Google bought Urchin Software (2005) and re-egineered the system

The likes of quantcast & compete CANNOT tell me what "competitors" are "doing" unless they have access to the data from every single site on the internet or they had a "toolbar" reporting the visits to every single site from every single computer in the world.

Quote:

and I hope you know better about difference between page views,page visits,unique visitors and visitors.

Better than whom?

BTW I have written software that can analyse site logs.
I have written code that can record every single visit to pages in realtime and analyse the results http://www.candsdesign.co.uk/article...page-tracking/ only the recording code is there.

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according to you who ever invested millions for analytics are totally wrong.

Where did I say that? I merely said that "tools" that purport to give a value based on guesstimates are useless

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I really don't understand how can you come to that statement without having a proper research .

Believe you me, I have probably done more research on analytical tools and their accuracies/inaccuracies than the average person does when buying a car.

Quote:

this is purely based on their pageviews only

How can you base anything on page views when you do NOT have that data. It is purely based on guesses.

According to your "tool" one site of mine makes 3 USD a day and another makes 5 USD a day not sure how that happens because NEITHER of them have any advertising at all.
And if they did have adverts and I assume a conversion rate of 2.5% with an average payment of say $0.02 per click they would be earning more than that.
And apparently the Whois info was last updated in January 2011???

Your "tool" does NOT get any GENUINE data from anywhere. So the "report" is just a complete fabrication and total nonsense.

**cadnova** · 12-11-2009, 11:49 AM

who told you My site is not getting data from any where please go to methodology part in my site and see flow chart about the data flow and then tell me...and please don't have a onside review keeping something in mind saying others are wrong and you are right....look at other site out there regarding traffic measuring...they are getting tons of traffic than this site...I am not give site address as your rule is not allowing....anyway I am not here for any arguments nor to dictate who is right or who is wrong...but one thing I might say no one is 100% perfect...it doesn't mean that they are 100% failure........so dont predict with a little info....

Mathew

**cadnova** · 12-11-2009, 11:53 AM

regarding compete and quantcast even if a site isn't added their code still they give approximate traffic that site has.....

**chrishirst** · 12-11-2009, 11:58 AM

It's certainly not getting any data from me!!!

Methodology???? What Bulls*!t!!!!!!

You are scraping completely useless and inaccurate crap from a variety of useless "sources" and dressing it up for the complete numpties who fall for this kind of garbage.

You should do the Internet a favour and turn the hosting off! It will save you money in the long run.

**chrishirst** · 12-11-2009, 12:02 PM

Quote:

Originally Posted by cadnova

regarding compete and quantcast even if a site isn't added their code still they give approximate traffic that site has.....

Don't be so naive!

Unless there is code on the site/page that reports every access, NOTHING absolutely NOTHING can ever know how many views a page gets. It can't even make a estimate ANY number "reported" will be a GUESS!!!

**cadnova** · 12-11-2009, 01:27 PM

cool down chrishirst

we are wrong and you are right...fine I agree....as boss is always right and you are the boss....so lets stop it here.

Mathew

**cadnova** · 12-11-2009, 01:33 PM

this remember one phrase "the fox and grapes"

The grapes are sour anyway!............

Mathew