Internet Marketing Tycoon

**mikehende** · 04-15-2009, 10:20 AM

I have been looking into all forms of online advertising and always been told that paying for any SEO advertising is a waste of time and that only PPC works but the Google Adwords people confirmed that the advertising goes to the highest bidder, simply put, only the large companies especially in an already saturated field such as web designing who can afford to spend a lot of money on advertising will get to the top of the search engines. This tells me that some web desing companies who advertise on their site that they can get you to the top of the search engines using effective keywords and other SEO tricks are simply lying? So no matter what they do, if the little guy doesn't have much money to spend on advertising then there's nothing they can do for him, can anyone deny this please?

**Kelway76** · 04-15-2009, 07:09 PM

SEO is particularly crowded with predatory companies, looking to make money on the uninitiated. That makes it hard for legitimate companies to establish their credibility.

PPC can work very well for small companies, you just need to be clever in how you implement. If you are on a shoestring budget, use only VERY targeted exact match keywords, and geo-target a very small area.