Internet Marketing Tycoon

**edgray** · 06-03-2009, 06:27 AM

Hey Everyone,

I'm working for a company that sells home travel business packages and we've got an outside team working on video trailers which we've put on YouTube. Originally the idea was to make videos that would spread virally, explain and promote our product and drive traffic to our site.

It's my job to promote them, but I'm at a loss as to what to do with them. They're beautifully made, nicely scripted and produced, but that's it, they're just 'nice'. Very unremarkable in every other way.

Personal Travel Group Trailer 1
Personal Travel Group Trailer 2

I was hoping to launch a successful viral video campaign but just can't see how it can be done with these videos.

What do you think? Do you think I could do anything with these videos?

Thanks in advance.

**gringo** · 06-04-2009, 05:23 AM

Hi Ed. No amount of promotion is going to make those videos go viral because they are merely boring adverts. Can you imagine anybody feeling compelled to send a link to them to other people they know? I can't.

You would have more luck if those videos were shocking in some way, insanely funny or just plain weird - you know, something that is going to rivet you to the spot until you finish watching. I suspect you already know all this, though, from how you worded your post.

**edgray** · 06-04-2009, 05:59 AM

Thanks Gringo, that was pretty much what I was thinking... a lot of wasted money then!