Hello all, I would like to know the pro n cons of email marketing, how should we go about it in an effective manner and I would like to know what are the email marketing softwares(both free and affordable) available in the market
Hi
Email marketing is a tricky thing. I used number of times and once i got a worning for spaming .
For email marketing you will need splash/capture pages and generally you should offer something for free like e-book so people will sing up with their email to download a book. There is a free website called squeezpage generator or something like that which i used they also have free ebooks.
You also will need an autoresponder so you can pre set emails which will be send to customers there are a number of online autoresponders and there is also a number of scripts available which you can download and set up yourself (i was using this option)
The main point i will give you is do NOT download or get email lists from anyone even if they will tel you they all opted in, thats what i did once and thats what i got the spam worning for stay away from email list at all costs