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If you were to do some banner advertising, you would probably yield a higher-than-average ROI on that as well. Your product, as Jamesanderson said, is very interesting, and a lot of people would probably take a liking to it if you presented it to them readily and steadily.
I would recommend running category-targeted 468 x 60 banner campaigns.
Although, unlike Jamesanderson, I do believe that e-mail advertising would probably be effective for you as well (although not as much as press releases or banner ads). However, rather than sending out mass mailings that will undoubtedly get discarded as spam, I would recommend putting an ad for your product in someone else's newsletter. It may be worthwhile to find a "tech tips" newsletter and submit your product idea to them. They often target people who are trying to get a grasp on how to do "advanced" things with computers, and your product would be right up their alley.
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