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I advertise on genieknows.com, kanoodle and overture and I've found that by diversifying my marketing mix I'm getting a better ROI than when I used to just play with the big boys (google and overture). Granted I still use overture but I don't put all my money there.
the smaller PPC's I'm using have better reporting systems allowing me track my every penny.
My marketing budget isn't getting eaten up as fast on expensive bids; I'm getting the same key-words for less and receiving comprable traffic.
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