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In order to receive, first you have to give, specially in the beginning.
You have to give your visitors a good reason for visiting your site by giving them (free) information about other people's products/services to start things rolling.
In order to do this you will have to provide the companies who provide these products/services (free) exposure so that your visitors will be able to find something of value with useful content which will make them come back for more.
When you get the enough visitors that will justify getting paid for these services, let these companies know in advance that you will start charging for these services after an specific amount of time.
Just make sure not to overcharge these companies or they will simply take their business some place else. Just start charging a small fee and start increasing it very slowly depending on the demand for your referral service.
Good luck!
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