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Adding Quantcast Tags to Display Banners
Old 01-27-2010, 11:33 AM Adding Quantcast Tags to Display Banners
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I'm contracting with 50+ sites to sell advertising on their sites. I'd like to setup a network similiar to how Federated Media has done it with Quantcast. (http://www.quantcast.com/p-9dsZX-5zhUuTg)

Are they putting their tags on each site or embedding them within each ad?
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Old 01-27-2010, 11:53 AM Re: Adding Quantcast Tags to Display Banners
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I would have thought that having a system of showing adverts would be the thing to have BEFORE trying to sell it!!!!
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Old 01-27-2010, 12:12 PM Re: Adding Quantcast Tags to Display Banners
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Not sure I follow chris
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Old 01-27-2010, 12:15 PM Re: Adding Quantcast Tags to Display Banners
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Quote:
I'm contracting with 50+ sites to sell advertising on their sites.
How are you going to show these adverts?
Do you have any advertisers who's adverts you are going to show?
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Old 01-27-2010, 12:20 PM Re: Adding Quantcast Tags to Display Banners
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We're using the OpenX ad serving platform to display the banners.
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Old 01-27-2010, 12:27 PM Re: Adding Quantcast Tags to Display Banners
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Ok

Then I've obviously completely missed what your question actually is.
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Old 01-27-2010, 12:29 PM Re: Adding Quantcast Tags to Display Banners
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np. I'm trying to understand how Federated Media is able to track their network stats with quantcast without actually placing quantcast code on the publishers they work with.

Do you know anyone who has a good knowledge of Quantcast?
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Old 01-27-2010, 12:38 PM Re: Adding Quantcast Tags to Display Banners
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I'm obviously missing what the junk "stats" from Quantcast have to do with anything.
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Old 01-27-2010, 12:51 PM Re: Adding Quantcast Tags to Display Banners
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Its a nice marketing tool to say that according to Quantcast our network is X Uniques Per month. I take it you aren't a fan of quantcast?
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Old 01-27-2010, 01:29 PM Re: Adding Quantcast Tags to Display Banners
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The Alexa "stats" are probably more use that junk.
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Old 01-28-2010, 02:12 AM Re: Adding Quantcast Tags to Display Banners
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Being more into affiliate marketing i hve less knowledge about this Quantcast thing. It will be great if somebody can explain me how exactly Quantcast works. Hope to hear from you guys soon.
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