Internet Marketing Tycoon

**chloes** · 04-05-2010, 06:04 PM

I have been running my online ecomerce website but although people are looking at our website, no one is buying....what am I doing wrong.

I have done almost everything from key words (which was expensive) to advertising everywhere we could, as a result we have had over 600 view our site since starting on Feb 22nd 2010.

No one is buying or leaving messages regards to what they thing of our site, no feed back to what we are doing wrong or right...can anyone help here.

Please Google Chloes Naughty Secrets to find us. We are suppliers on lingerie, exclusive, wedding and naughty lingerie.
We also cater for lingerie parties which are going ok but from that people are looking at the site but no buyers.

I would welcome any comments, questions, advice of any kind good or bad (A Simon Cowell straight talking person who can help.

Thank you so much in advance

Chloe

**chrishirst** · 04-05-2010, 06:36 PM

sounds pretty normal for that particular marketplace. We looked after a site in exactly the same market place.

Took almost eighteen months of promotion before it got any sales.
I would suggest though that you lighten up the site. Unless of course you want to sell exclusively to Goths.

**Plexihost** · 04-05-2010, 07:26 PM

Have you though about selling some items on eBay to sort of jumpstart the business a bit?

And yeah, the site is a little on the dark side. Nice, but kind of a shock on the eyes at first.

**wkathome** · 04-05-2010, 07:31 PM

Might help to put the PG 13 items on the first page, maybe people are logging off because their kids are under foot.

**Knight13** · 04-05-2010, 08:48 PM

The first thing i notice is that it does not look too professional, i do not mind black websites but the banner looks really bad maybe make a more pro looking banner.

Also you may be getting lots of weirdos coming to your store, and that is why they are not leaving any feedback, because they are using the images for bad things, and i doubt they are going to tell you why they came their. ( no pun intended)

Also you are just starting out, give the store time to grow.

**randy9687** · 04-05-2010, 09:59 PM

Quote:

Originally Posted by chloes

I have been running my online ecomerce website but although people are looking at our website, no one is buying....what am I doing wrong.

I reckon right now you have a lot of questions in mind. Why this and why that? Right? The best online business tool to answer those questions is to use a web analysis and tracking service or software to get the datas of visitors to your website. The data can tell you a lot of things on why your website is not working for example :

1. how many unique visitors
2. how many returning visitors
3. how long your visitors are staying
4. where do they come from
5. which keywords did they use
6. which page are they viewing most
7. etc,etc.

If you have these information it will narrow down your guesses and questions. BTW these services can be found on Statscounter.com or Google Analytic tool. Free of course.

**blue-dreamer** · 04-06-2010, 02:39 PM

Unfortunately you're in an over saturated marketplace, the likes of Lovehoney, Sexshop365 and a few dozen others have been around for years and have pretty much cornered the market. Also selling generic products from the big wholesalers makes life a lot harder because everyone is selling the same old things.

One client of mine does run a successful adult lingerie/toy shop but they have their own plus size lingerie which is their main seller, and it seems to be the way to go in this niche.

Alas your site itsself didn't inspire any confidence - in all honesty it looks very amateurish and that will put people off. Consider what you competitions sites look like - eg http://www.lovehoney.co.uk/

**Chianti** · 08:18 AM

· No SERP at all for the search strings like:
lingerie yorkshire, adult shop yorkshire, sexshop yorkshire
chloe yorkshire, chloe's yorkshire, chloe's secrets yorkshire,
lingerie secrets yorkshire, naughty secrets yorkshire,

Neither do you return for the same strings, replacing yorkshire with shipley.
The only search term you return for is 'chloes naughty' (and you PAID for that?!).
Also I notice you aren't even in any of the business directories which do appear for those search terms. Lots of other yorkshire lingerie shops do though.

· SEO is made more difficult because you have no written content.
What about love tips / relationship advice / sexy stories / item reviews / personal ads
Give these products some context and pre-sell, then refer & link to items in the articles.
Give the user the feeling that you are an sex/relationship expert and that you and your friends use all this stuff yourselves. Make it feel normal, fun and adventurous. To be honest, I don't even really like the phrase 'naughty secrets' in the name (it's too 1980's playboy or Benny Hill). Haven't younger generations grown out of that mindset?

· No romance or seduction in the site at all. The style is 'tacky backstreet sex shop'.

· Many items have no proper, sensuous, revealing description; missed opportunity for emotional arousal and pre-sell. The bridal items are quite well described - do that for the others.

· Images must not be squashed - it makes the models/lingerie look really bad.

· Buying can be embarrassing; you've made little attempt to reassure customers or make them feel safe. Eg. explain how the items will appear on the credit card bill as 'chloe's gift shop' and that the packaging will be neutral and private.

· Search/browse experience is not too good. Perhaps you have too many items; maybe it would be best only to put your highest quality specialities on the online shop to begin with. As already stated, you can't compete with the already established businesses, so find a niche or speciality. Also, someone searching for simple lingerie will feel embarrassed when an 'anal intruder' suddenly appears on their screen; try to separate the normal lingerie from the sex-toys and crotchless thongs.

· No attempt to drive people to the brick-n-mortar shop.

· No special offers, reductions or bargains.

· I've no confidence in plugging my credit card details into this site. The 'seedy' look to it has connotations of poor quality and possible fraud.

· No newsletter subscription (very important to collect email addresses whenever possible).

· No easy method or encouragement to book a 'party'.

· No 'link' between the people running the brick-n-mortar shop and this online shop. I'm sure you're friendly, helpful and reassuring when people enter your real shop. Why do you think that isn't necessary when people come to your virtual shop? What about an image of the real shop, and maybe of yourself - smiling, welcoming and trust-worthy? Maybe a short, personal introduction saying how much people will enjoy this experience, and how much you look forward to making them happy.

Good luck. Don't give up.
Just imagine the amount of cost, work & time you'd thought it would be, and times by five.