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You have to go where your niche market's go. Everyone is on Facebook so that is a no brainier. You can set up your facebook to update twitter everytime you post or update on facebook, or vice versa, so twitter is a no brainer as well. But if you are dealing with baby boomers - myspace may be a waste of time you may want to use eons instead. But with sites like ping.fm - you can update 50+ profiles at once - So that makes them all a no-brainer. Like I have said before, when I used to promote in the streets, I put flyers and posters in all stores. Maybe not as many is some as in others but I represented in ALL of them!
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