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Find forums that are related to it, and start posting there (with your link in your signature, of course!) Don't just advertise your own forum, though. Become a knowledgeable, respectful member of the group, and people will start visiting your site.
Write some articles on your niche, and in the resource box, encourage people to share their thoughts on your forum.
Do some guest blogging on related sites (again, with your link at the bottom). If people like what they see, they'll be inclined to visit your site.
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