Internet Marketing Tycoon

**cyberdesignz** · 10-07-2010, 05:47 AM

hello,

Dear friends please help me.

I am very confused among PPC, CPC and CPM

can u suggest me that which is the best one among these not only for quick results but also comparatively economic.

**Guyco** · 10-07-2010, 04:00 PM

Very simple.

PPC : pay per click.
You pay every time your ad is clicked.

CPC : cost per click.
The price you pay every time your ad is clicked.

CPM : cost per thousand.
Your cost for every 1,000 times your ad is published.

**cyberdesignz** · 10-11-2010, 05:45 AM

Hello,

Thanks "Guyco" although these were just definitions but i got it that CPC is basically good for conversions and CPM is good for branding. but still I am confuse about PPC so can u brief me in detail.

**chrishirst** · 10-11-2010, 07:27 AM

PPC (Pay Per Click) is an advertising payment method where the advertiser pays for each "click" on the advert, CPC (Cost Per Click) is the amount the advertiser pays.

CPM (Cost per Mille) is an advertising payment method where the advertiser pays for each one thousand (mille) impressions (views) of the advert

neither is "best for branding/conversion" but if you are advertising purely as a branding exercise CPM may be better for ROI.

**cyberdesignz** · 10-12-2010, 12:56 AM

Hello,

Thanks "chrishirst" but i slightly disagree with you because i know many people who got very good results with PPC, however you are right that if only branding is the goal then CPM is best

**hoda22** · 10-12-2010, 06:40 AM

i think my dear that the quick results you can find it with ppc for branding.

**oneworldtech** · 10-12-2010, 06:43 AM

Dear for quick result PPC is the best

**chrishirst** · 10-12-2010, 07:17 AM

Quote:

Originally Posted by cyberdesignz

Hello,

Thanks "chrishirst" but i slightly disagree with you because i know many people who got very good results with PPC, however you are right that if only branding is the goal then CPM is best

I don't recall saying that you don't get good results with a PPC model?

If you are actually selling products or a service then the PPC model can produce a better ROI (Return on Investment) than the CPM model will.

However if you are simply branding, that is trying to get your company name associated with a product or service, then getting your advert (worded as branding NOT selling) displayed will suffice.

advertising for sales vs advertising for Branding.
When you are advertising for sales the goal is to get targeted traffic to a page that is designed to drive conversions. So you ad HAS to drive clickthroughs.

Advertising for branding is where you want to get your name (company or website) associated with a range of products or services.
You do not need targeted traffic to accomplish this, just getting seen by searchers for a word or phrase will be adequate.
Branding does NOT need people to actually visit your site/page

**ElmanF** · 10-12-2010, 08:45 AM

Hi!

I consider eCPM as the best measure. My opinion is based on advertising network work experience. And I advice you to read a good article in this respect - http://industrypace.com/frontpage/20...pa-vs-cpm.html , which explains the concept of CPA and CPM very well.

**chrismartin** · 10-29-2010, 01:38 AM

Hi,

Thanks for sharing your ideas. I have a doubt on difference between CPC and PPC..
Can anyone clarify me?

**jessicaloreen2** · 10-29-2010, 02:43 AM

PPC : pay per click.
You pay every time your ad is clicked.

CPC : cost per click.
The price you pay every time your ad is clicked.

CPM : cost per thousand.
Your cost for every 1,000 times your ad is published.

Simple answer is above mentioned.

**oluwatobi12** · 10-29-2010, 05:54 AM

go for
CPC it is more economical ( the amount you are going to pay is affordable and the result is very effective.

**amrish2338** · 10-29-2010, 06:13 AM

ppc=pay per click

cpc=cost perclick

cpm=cost per 1000 impression