Posts: 4,264
Name: Sugarcane Gray
Location: Hell, Southern Spain
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It really depends. It can work for a niche quite well. I receive dozens of bulk emails every day from varying places, but the only one I ever look at is from a clothing shop for tall chaps like myself. That, to me, is handy. Every time a new collection comes in, or a new sale happens, I get an email from them, and often purchase something.
The rest I delete without reading. They never seem to offer me anything worthwhile.
I run a couple of email marketing campaigns for others and the uptake is poor at best.
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