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Search Engine Optimization comprises many tasks, some more mundane than others, and some more valuable than others. Most tasks performed by a legitimate SEO firm will likely help a website gain search engine rankings. One task that was less important, or so it seemed in the past, was the "clean up" of internal navigation. It is now generally accepted that the use of text links within internal navigation schemes not only helps to lead visitors to more information about a site and its pages, but also helps the search engines in weighing the value of certain pages to a particular topic or search.
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