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Add an exclusive Portfolio Page to your website where you can showcase all the websites that you have worked on. Include a screen shots of the website along with a link to the same so that visitors can visit the website and check out the design in detail. Along with this, also include brief information about what you have done for the website. Was it the development work, the design or redesign process or some other maintenance task? This lets the visitors know about your approach towards working for a website.
Content is an integral part of a website. People judge the credibility and reliability of a website by reading through its contents. Your content should give a extremely clear idea about your company and business to the audience. Explain them about the products and service that you offer and how it would benefit their businesses. Use simple sentences and language so that visitors can understand well. Avoid using complex industry jargon.
Blogs are an excellent medium to update regular content and to carry out and informal dialogue with your audiences. You can have a informal discussion with your audience about the industry and gather in their comments as well. This will also give your a chance to understand the needs and requirements of your target audience.
Social networking websites are a great platform to promote your business to Internet users. Create an account and establish your presence on major social networking websites like Facebook, MySpace etc. and connect with your industry audience. Communicating with them on a social and informal level would give you valuable knowledge about your niche industry and audience.
Ask your clients to write testimonials for you mentioning your work and their experiences with you. When potential customers visit your website and read the testimonials, they are more likely to trust you and further invest their money in you.
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Last edited by edgray; 11-09-2010 at 11:29 AM..
Reason: links removed
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