Internet Marketing Tycoon

**andylee** · 11-17-2010, 02:55 AM

which business model you are using now? which kind of product you are managing?

**charlestaylor98** · 11-17-2010, 03:31 AM

B2B is suitable for wholesale and large Machinery.
B2C is fit to small products retail, such as shoes, clothes, bags and so on.

**janecooke** · 11-17-2010, 04:17 AM

In most cases, there is no comparison between the two, both are very different markets. Easy or not depends on where you are now with respect to the two markets, what you are offering and how strong you are compared to your competition. And considering the rate of failure, neither is easy and both offer very different challenges.

**congbaobao520** · 11-17-2010, 04:33 AM

generally, small business may choose the B2C; seo is a good way to help B2B act well..

**seo.vijay** · 11-17-2010, 05:53 AM

B2C

Product driven
Maximize the value of the transaction
Large target market
Single step buying process, shorter sales cycle
Brand identity created through repetition and imagery
Merchandising and point of purchase activities
Emotional buying decision based on status, desire, or price

B2B

Relationship driven
Maximize the value of the relationship
Small, focused target market
Multi-step buying process, longer sales cycle
Brand identity created on personal relationship
Educational and awareness building activities
Rational buying decision based on business value