If there is a hotel already there it probably isn't exactly "unknown" just not on the "usual destinations list" 
There is always a market for "new destinations" BUT Search is not going to be the way to go.
For travel, paid advertising and Search only really work for places that people are actively looking for.
To market a "new" destination you will need to find the places where people talk about new or unusual destinations they have visited or would like to visit and of course posting in forums for that country isn't going to be of much use as people posting there have probably already heard of the place.
This is the kind of marketing where "social media" IS useful, but for real marketing not the usual dim-witted link dropping.
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Chris. ->>
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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