Internet Marketing Tycoon

**TWD** · 12-16-2010, 10:26 AM

I can imagine that in some industries the "click through" cost on some key word terms like "gift" get bid higher.

But what about other, non-seasonal words.

Is there any spill over effect on general "click through" prices required
to get a PPC ad on the first page?

**seomistry** · 12-20-2010, 12:26 AM

it really depends on what keywords and niche you are bidding on. I mean there will be a lot of new advertisers trying to create more traffic and sales during Christmas time however if you are able to maintain your quality score and CTR this may not affect your bid at all.

When looking at a question like there are a lot of variables and what ifs.

**dake** · 12-24-2010, 07:09 AM

Usually the expensive campaigns give you better results, however not without proper keywords. You should use some keyword tool to get a replacement for the keywords such as 'gift'. Also define your target market and niche specifically, focus on displaying your ads to a specific niche, than you will get better results.