Internet Marketing Tycoon

**CannonFodder** · 06:52 PM

Just taking the description of the forum category literally, here is a little discussion I'd like to open on the topic of how the world is changing, not just for everyone and their dog, but in fact for us, the web developers, the people creating the changing world...

I was watching a video made by Alistair Campbell about himself in which he gave some tips including one on being in the media. That tip was: find the cutting edge, the very limit of where the media's status quo is, discern where it will be further down the line, and use that future place as the pivot to lift yourself above the rest. Although the self-confessed former porn star did not put it as literately as myself.

Now applying this to what I have seen online over time and in the present day I can tell you something key (oh why not share, you can tell me good secrets in return), so I'll put it in bold, and it's this: people are led, and must be treated as children, and nowadays no matter how reasonable (or sensible, or appropriate) any other form of delivery of networked information, video format is the only one people on the whole feel that they 'can' manage, even though they are potentially all 100 times more literate than they allow the world to treat them. In short: start producing video.

Learn the ropes. It is the be all and end all of sales and marketing now. There is no way back. Even art has fallen flat on its back onto the conveyor belt of network-delivered video media products: and you can see it chewing one of those things you get in a field (no not cows, I'm thinking of something like wheat maybe but I'm not sure, being urban) lying back happily as the conveyor belt carries it off to who in hell knows where, not it, that's for sure.

Video is changing the whole scene. And traffic is falling into the hands of flvs and swfs now. The dark ages are over and we are beginning the more bloody era of internet commercial history... and to those who understood what I really mean in all this, consider the impact on the lesser mortals of these vervesome ideas and note: what hell I am helping to unleash on the world. Oh the spam they will pump at us in video form. It's already begun. Some less purist video networks are already showing advert footage prior to showing the footage a user has asked to see, contained within the video delivery action, so completely inescapable.

**chrishirst** · 01-02-2011, 06:47 PM

It can be useful for the right kind of website, but how exactly is a video, no matter how well produced going to help me sell more 6mm HSS drill bits?

**CannonFodder** · 07:19 PM

Easily. The whole platform is changing. So if it's Screwfix or DrillbitsRus or B&Q or diy.com (etc) who has paid to pump their brand via the video at you then when you make the decision that's where you're likely to end up. The amount of eye-ball time spent trapped inside video communication will continue to soar and accelerate and therefore the advertising which worms its way into that space will be most in control of people's purchasing decisions.

I'd hate to predict technical aspects beyond the scope of my abilities: eg where exactly the clicks will turn out to happen best, within the process. How the channels of video will evolve at this stage, whether more than 50% of all sites will end up featuring video content and somehow that being the primary 'stage' for mass ad delivery. But the figures relating to video usage growth are undeniably pointing toward possible eventual control of the ad industry by the vid industry.

Smartphones and fiercely competing giants driving mass mobile internet usage, social network type things promoting mass link sharing, abundantly videos - is all causing the shape of how users have been behaving online. I saw some advert moments ago for Harry Hill's new "web show", and a post on this very site involving a request for video production, and that may have all led to the thought. But it's everywhere. And people are clearly preferring it to everything else. And people really do love to just follow the biggest loudest thing giving directions, and already that has become ingrained as video and tv and 'the people we trust' (because we see them on a screen), so they are becoming more and more dependent on online video delivery. I'll know more in a year, when I have seen a year's ad revenue stats back in the "old world". But I found some good links already to help me explore my theories, eg this one... http://www.spotxchange.com/

**chrishirst** · 01-02-2011, 07:19 PM

For an already branded entity or a large retailer certainly there can be benefits in announcing special offers or demonstrating tools etc.

But for "Freds Hardware" in Cleckheaton who want to sell a few things "online" it's somewhat OTT.

**CannonFodder** · 01-02-2011, 07:33 PM

Since the biggest provider of video advertising likely to emerge outside of indo china is the owner of Youtube (coincidentally owners of Adsense also) then Cleckheaton can be targeted precisely by Fred, in order to grab back for himself some of the sales he is losing daily to diy.com, who are getting the attention of more and more Cleckheatoners, through the many video ad slots they're buying up all over the country, at this stage (further down the line).

Another thing outside my scope to predict: how the production of video in a generic and bulk way can come about. As Fred is obviously not a video producer the facility for his basic footage of his shop to make a half-decent advert will have to come through someone other than Fred, only that much is obvious.

**StoneWilson** · 01-03-2011, 07:57 AM

Yep, i also found more and more people using videos promote their website. Maybe this is because to most people who hate advertisements on websites, video is one of these ways are safe, include no advertisements. So they will click on it to check.
For me it's a puzzle thing, just add a logo in the video is enough? How many people will remember the logo? How many of them will try to lauch the website or google the keywords you leave there? Or change the way, post the video on your website, so many people rewrite it, how many of them will give you a backlink?

**CannonFodder** · 01-03-2011, 08:16 AM

Google/Youtube's adsense text ads shown at the bottom of videos doesn't seem likely to me to be the route to the most effective and voluminous income. I think that the luxury of watching tv without ads is just something the world will lose. Video ads themselves are what I'm talking about - in terms of taking over the ad revenues of the media again. I think text and still-graphic based ad revenue will be overshadowed.

People's video usage is spiralling so the broadcasters can slowly but surely put in place an inescapable advertising system, as many networks already do, and already you can get paid for showing video ad content through for example the network I mentioned in my post.

Nobody is gentle with the consumers. No one's going to let them have video without adverts, long before the present decade ends. Adverts just like the ones on tv will be normal to see on online video.

People's video habits are driven by a lot of things, the lack of adverts isn't likely to be a particularly large motivation. It's mainly to do with content choice, variety, and the 'fetish' for genuine 'reality television' (as opposed to the fake marketed kind made by fictional establishments like endemol, who probably won't even exist at that decade mark, and some will say they never did).

I wonder what the ad revenue in the present day is like for people who show video adverts. Perhaps the vetting standards would be very high. A freak incident with a small mammal might not be included as a place to advertise to a serious audience ready to spend some money on something.

The reason it's been so slow is because of all that, because it's NOT like the tv industry even if in the end most of its formats will just be an evolved form of that. It's a world of anarchic video production and now that usage is spiralling so virulently the advertising market has an actual responsibility to grab all the cash it can out of this eye-ball festival. At least I think so. I wonder if anyone here has already started earning ad revenues out of showing video on their own pages. Newspapers showing video reports can easily work video ads into the start of reports, and do.

Presumably Youtube must be equipped to trade in actual video ads, maybe they do already. Or who knows. Trouble is not to end up setting up your business processes using small companies who may be superceded overall by much bigger ones. In many ways it could be up to google and youtube to set the agenda. I gather also that google have inside links to the tory party somewhat, and they do appear to come under a lot of fire these days from journalists unsympathetic to their so-called monopolies.

**Sami4u** · 01-03-2011, 04:33 PM

Hi,

What elusive dreams are you trying to propagate the naysayers here with?

These are the same people that will throw the big fish back, because all they have is a small frying pan.

What is your real question?

Sami

@chrishirst you don't sell a 6mm HSS drill bits. You sell the hole it makes

**chrishirst** · 01-03-2011, 05:06 PM

Naah, you sell the tool to make the hole, If someone was selling ready made holes, nobody would buy drill bits

**chrishirst** · 01-03-2011, 05:11 PM

Mind you the marketing could be good

Quote:

The Acme Hole Company - Any Size Any Depth.

Flat packed for easy storage!

Drill not included

**CannonFodder** · 01-04-2011, 02:38 PM

Quote:

Originally Posted by Sami4u

Hi,

What elusive dreams are you trying to propagate the naysayers here with?

These are the same people that will throw the big fish back, because all they have is a small frying pan.

What is your real question?

Maybe my real question is something like "All of your base are belong to us. Ha ha ha." - if you were to write it in the most short form of code, ie the lowest level language possible. But if you wrote it in a high level language, like English but maybe succinct English instead of roundabout wayward public relations English, maybe you could translate it as:

"Hey guys. Make some mad comedy video for me and I'll pump it out to millions of people on a noncommercial channel, but not as part of any commercial package either at my end or yours, other than the sale of art itself, which is okay."

That's my personal plan. But translate it into more selfless English and you get "Hey guys, on your media sites, especially newsmedia sites, but no doubt a lot of other types of site, you might wanna set up some video content and start to see how you might be able to benefit from the dramatic shift in the users' willingness to give you their time if you tell them what you want to tell them in video form rather than written or using traditional information publishing methods, such as gifs and jpgs and ordinary swfs embedded as "still" objects on "pages" - possibly due to a surge in the use of mobile internet on smart phones providing streaming video to users in almost any situation in life."

Trouble is people will select the meaning according to their literacy not according to what they could handle best, so the ones least capable of taking it as "all of your base are belong to us" will try to, and the ones most capable will get too caught up reading the long sentence at the end to remember to be the heroes.

**PaulW** · 01-04-2011, 04:01 PM

It's rich media content now, btw, not video. I dread the day Google starts to analyse the spoken or sung word and put youtube results into searches.

**CannonFodder** · 01-04-2011, 05:27 PM

Rich media (I just read up) is interactive. Multimedia is rich media without the interactive. I'd go with multimedia staying ahead of rich media because even if development capability exists, platforms are dependent on the user, and the global recession is causing hardware sales to collapse, new technology growth to slow down and what you can rely on is people being able to watch video easily, but not necessarily interact. Both because of their own situation (time, physical position etc) and because of different in cost (of time and money) in producing mere video, next to interactive evolved communication... which will get here in the end, but not till we have traversed another mire of ****e I think.

**Sami4u** · 01-07-2011, 04:40 AM

Quote:

Originally Posted by CannonFodder

Maybe my real question is something like "All of your base are belong to us. Ha ha ha." - if you were to write it in the most short form of code, ie the lowest level language possible. But if you wrote it in a high level language, like English but maybe succinct English instead of roundabout wayward public relations English, maybe you could translate it as:

"Hey guys. Make some mad comedy video for me and I'll pump it out to millions of people on a noncommercial channel, but not as part of any commercial package either at my end or yours, other than the sale of art itself, which is okay."

That's my personal plan. But translate it into more selfless English and you get "Hey guys, on your media sites, especially newsmedia sites, but no doubt a lot of other types of site, you might wanna set up some video content and start to see how you might be able to benefit from the dramatic shift in the users' willingness to give you their time if you tell them what you want to tell them in video form rather than written or using traditional information publishing methods, such as gifs and jpgs and ordinary swfs embedded as "still" objects on "pages" - possibly due to a surge in the use of mobile internet on smart phones providing streaming video to users in almost any situation in life."

Trouble is people will select the meaning according to their literacy not according to what they could handle best, so the ones least capable of taking it as "all of your base are belong to us" will try to, and the ones most capable will get too caught up reading the long sentence at the end to remember to be the heroes.

Hi,

OK read another rant of meaningless, nothingness

Still haven't seen a question yet!

Try asking a question that ends with a question mark.

Sami

**CannonFodder** · 05:03 PM

Why did you assume that I was asking a question "Sami", and why did you assume I was asking you?? There, that's TWO questions, rolled into one, or one split into two, depending on your perspective. Please answer truthfully the answer to the question "why"? (Unless you want me to offer some suggestions, candidly, should I get round to it).

I'm sharing my opinion about the way in which many sites and other 'places' on the networks will have to change or will change in years rolling out before us and if anyone has any valid point with which to pick holes in my ideas about where it is going, its purpose is to give people some ideas, not to take ideas from people. It's free. There's no link to any commercial entity in the signature. Etc. Etc.

I feel quite strongly about knowing what the future holds for us in terms of how the internet changes. It's how you get rich. Having your finger on the pulse of the future. Self-confessed porn star, aide to former labour Prime Minister Tony Blair and alleged war criminal Alistair Campbell put me onto it in a little video he has put online telling people in the press or politics how to conduct their affairs.

Here's the metatag...

<meta name=description content="Incomplete understanding of the purpose of public open information sharing, through ideas, text/speech/video and other shared/shareable developments">

**CameronHamilton** · 01-07-2011, 10:31 PM

The problem with that is that video content isn't useful for every niche. It takes a special personality to excel at video. For example you have to have a voice that's captivates you audience just like that homeless guy.

I've seen horrible videos with kids in them reviewing products who don't articulate well enough to be reviewing products. Still the videos they make manage to have an audience. I don't think it's because they do a great job. It's because nobody else is doing it.

Since most people won't bother with video I don't think that personality will play a major role. Until there are alot of people making videos. Once you have that competition. The quality of your videos is going to go alot further.

We all know what quality content is like on the internet right? LOL

**Dynamicweb** · 01-10-2011, 03:47 AM

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