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Your marketing strategy is the final process of your plan. Your plan must include both short-term and long-term strategies in order to succeed.
Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short term marketing strategies include:
• Purchasing Advertising
• Participating in Forums
• Search Engines
• Etc.
Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.
Long term marketing strategies include:
• Opt-in Lists
• Blogging
• Social Networking Sites
• Social Bookmarking Sites
• Giving Away Freebies
• Article Marketing
By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your web site.
If you use this simple formula when creating your Internet marketing strategy and excel at all three, you can literally guarantee your success.
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