Internet Marketing Tycoon

**WebhostGIANT-Rob** · 06-21-2011, 02:28 AM

There are really many examples from the online business when the branded, famous companies (now talking about hosts mostly) have not enough quality corresponding their fame.

This makes me suppose that marketing is often more important than even the service itself. Surely, investing funds into ads and promotion brings more visits to the site, creating better client potential for the certain company, but the lack of quality drives the clients back, right after the very first month of being served.

However, it often seems the companies who have chosen to be well-known by the ads and other types of attraction, are not going improve their quality, having enough big revenues from the new sign-ups every month. And despite of senselessness felt about such approach, they are still the leaders of search, or popularity rankings.

So, I think, proper marketing strategy means more for money making, than the quality itself...

what can you say about it?

**chrishirst** · 06-21-2011, 02:35 PM

All depends what you want.

"High pressure" advertising driving a large volume of one off customers who leave after a few months is certainly one strategy for short term earnings. However: You eventually run out of customers who which actually deal with you.

**WebhostGIANT-Rob** · 06-24-2011, 10:30 AM

Quote:

You eventually run out of customers who which actually deal with you.

that is logical, however such companies exist! I do not say they are completely bad but others which provide quality make less advertising and vice versa, aren't they?

**jedz** · 06-24-2011, 11:21 AM

Quote:

Originally Posted by WebhostGIANT-Rob

that is logical, however such companies exist! I do not say they are completely bad but others which provide quality make less advertising and vice versa, aren't they?

Hmm, I don't think so. There are lots of companies that has a great advertising/advertisement and quality they provide is also great.

**michslle** · 06-25-2011, 08:01 AM

Well, I'm sure there are many companies that does that. Most importantly, even how much money they spent in marketing, and the customers didn't get the quality service or products, they will still leave.

They might make some money in the short run, however, over the long term, they will be losing a lot more business than they thought of.

At the same time, we are in a well connected world, called the internet, and any bad service or products can become viral over a short period of time.

**Jim Gillum** · 06-28-2011, 01:33 AM

Some compares have so many customers....thousands upon thousands, that on occasion, something will go wrong......
The largest companies in the world have things "break"...that does not make them a bad company......
As mentioned...the web is kind'a big....do some research....

)))

**SiberForum** · 06-28-2011, 11:39 AM

Guess you are talking about the thing when perfect marketing could make more money than actual service?

Surely, most companies are taking good care of both, but sometimes marketing is paid more attention to.

**Jim Gillum** · 06-28-2011, 09:50 PM

Some may believe that marketing (selling) is the source of their profits....
In the long run, service (spelled satisfied customer) will endure.......
and IMO provide the long term dollars...

**WebhostGIANT-Rob** · 06-29-2011, 10:34 AM

Quote:

There are lots of companies that has a great advertising/advertisement and quality they provide is also great.

Sure! I am not trying to call all the hosts with powerful marketing cheaters, but this

Quote:

Guess you are talking about the thing when perfect marketing could make more money than actual service?

Is what I am trying to say, thanks SiberForum. More marketing, especially at the start of the career, may bring better results than the perfect service with weak marketing campaign.

**marknel** · 06-30-2011, 04:16 AM

It depends on your goals..if you are there for long term business,you will strive to render good service as you are keen in building your brand name.You also know that word of mouth travel faster than light and the importance of trust marketing.Advertising and good Service go hand in hand for a successful business.

**Benmoore47** · 07-01-2011, 04:50 AM

When you say marketing, it is a broad topic. Most of the people involves in marketing and earn money through it.