Internet Marketing Tycoon

#1 (permalink)

I have been reading and researching a lot about conversion rate optimization as I am looking to improve the conversion rates of some of my landing pages. I would love to hear your thoughts and best practices.

Some tips I have include:

* Have One Clear Call to Action
* Include Social trust factors such as testimonials and case studies
* Include forms of credibility such as press features
* Have all important elements above the fold
* Split Test Everything

Here are some links which I think are great and have taught me a lot:

http://www.copyblogger.com/seal-the-...-landing-page/

http://unbounce.com/101-landing-page-optimization-tips/

would love to hear thoughts from everyone else....

#2 (permalink)

The proof is always in the pudding and this formula is something that I've recently implemented to my Amazon campaign which was poor up until the start of June 2011.

The following rules is my filtering process and my conversion rate stands at just under 8%.

~ Product £150+
~ Three months or less positive feedback
~ Four stars+
~ Keywords for product have low competition or limited data
~ Create page on website with keywords in my title tags, main description, content and domain address
~ Ping the new page for faster indexing

What a difference this has made and my conversion rate is very healthy and I'm just going to rinse and repeat this process for other affiliate companies like Tradedoubler, CJ, Affiliate Window............

Best of Luck

Mark

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#3 (permalink)

Conversion rate optimization is mainly done in order to increase the number of visitors to your website. Adding some more conversion rate optimization tips:

• The top 2/3 components of value preposition should be visible on the landing pages
• Credibility indicators lie testimonials, reviews, customer feedback must be displayed
• The landing pages must be more specific with relevant information presented in impressive way
• Clarity can be improved with larger product images
• Most important – your website must be different, highly impressive with a user friendly interface

These tips will surely result in better conversion rate optimization.

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#4 (permalink)

Actually the most important element that influences Conversion Rate is traffic quality, if traffic quality is high, the Conversion Rate can't be low.

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