Internet Marketing Tycoon

**booney** · 07-22-2011, 06:00 AM

Do you use any metrics that will indicate better the full range of user interactions? I understand that traditional web metrics, such as page views and impressions, are becoming less relevant due to the rise of a flash, Ajax and others.

**chrishirst** · 07-22-2011, 11:55 AM

Quote:

I understand that traditional web metrics, such as page views and impressions, are becoming less relevant due to the rise of a flash, Ajax and others.

You are wrong there because page views and impressions are the ONLY way to show TRUE visitor numbers if you are selling advertising.

Unless of course you are selling to clowns who think the SGB number or Alexa numbers are accurate or "valuable".

**Angelosanto** · 07-27-2011, 06:35 PM

Quote:

Originally Posted by chrishirst

Unless of course you are selling to clowns who think the SGB number or Alexa numbers are accurate or "valuable".

In which case, milk the fools dry

**slicx** · 07-29-2011, 11:41 AM

Chris but doesn't the PR Count if he wants to sell out links from his website?

**willcode4beer** · 07-29-2011, 11:58 AM

Quote:

Originally Posted by slicx

Chris but doesn't the PR Count if he wants to sell out links from his website?

And if selling those links causes your PR to drop doesn't it work against you?

**chrishirst** · 06:14 PM

Quote:

Originally Posted by slicx

Chris but doesn't the PR Count if he wants to sell out links from his website?

Only to idiots who think the SGB is "important"

Then as Paul stated selling PR is going to earn YOUR pages a penalty.

**rickstan** · 07-29-2011, 08:12 PM

That's all I use... analytics ftw! Course some other tools such as SEOquake can help further diagnose your SEO status.

**barrywheeler** · 07-29-2011, 11:05 PM

Quote:

Originally Posted by chrishirst

Unless of course you are selling to clowns who think the SGB number or Alexa numbers are accurate or "valuable".

Well, there are advertisers who do think Alexa is valuable.

I disagree. I had one company approach me to advertise, but quickly pulled their offer when they checked my Alexa ranking on this site. Not high enough they said, 12.5 million page views a month I said.

How else would you measure performance?????

**rtucker** · 07-30-2011, 01:32 AM

Performance can be measured based on several factors, all ultimately depending on what type of site you have. Sites like Youtube(Video Sharing sites) sure would depend on how long the visitors are on the site to measure the site's performance, whereas for sites that act as sales pages would take bounce rate as a consideration.

To each his own I guess?

**chrishirst** · 07-30-2011, 11:18 AM

Quote:

Originally Posted by barrywheeler

Well, there are advertisers who do think Alexa is valuable.

I disagree. I had one company approach me to advertise, but quickly pulled their offer when they checked my Alexa ranking on this site. Not high enough they said, 12.5 million page views a month I said.

Obviously they are NOT the kind advertiser you should even entertain, anyone who asked for, or quoted Alexa data to me were simply given a "go away and grow up" response.

Quote:

Originally Posted by barrywheeler

How else would you measure performance?????

Not with Alexa or Compete.
The last estimate I have seen for Alexa tool bar users was less than 4% of online users, would you trust something that has a 96% error margin??

Make your site logs available to advertisers, they are 100% accurate and if they don't understand what you are offering walk away and find someone who is serious about their business.

**daisies1062** · 08-01-2011, 08:54 PM

Quote:

Originally Posted by booney

Do you use any metrics that will indicate better the full range of user interactions? I understand that traditional web metrics, such as page views and impressions, are becoming less relevant due to the rise of a flash, Ajax and others.

I guess the relevance of this individual page reviews somewhat diminished;but in my opinion individual visitors remains as one of the top indicator for me.

**Sierra Charlie** · 08-29-2011, 02:50 AM

Quote:

Originally Posted by booney

Do you use any metrics that will indicate better the full range of user interactions? I understand that traditional web metrics, such as page views and impressions, are becoming less relevant due to the rise of a flash, Ajax and others.

To be honest, if you know your way around Google Analytics, tracking Flash and Ajax is pretty much possible. (I'm taking GA as an example here because it's the most widely used analytics platform)

Ideally, this information has to be cross checked with server stats for good measure.

**johnysumner** · 09:28 PM

Quote:

Originally Posted by chrishirst

Not with Alexa or Compete.
The last estimate I have seen for Alexa tool bar users was less than 4% of online users, would you trust something that has a 96% error margin??

So true! Not everyone is using the Alexa tool bar.
I would trust Google Analytics more. Though Google also have an error margin but not as big as Alexa.