Internet Marketing Tycoon

**jtweb** · 07-28-2011, 10:02 AM

I really need help to promote my first iPhone game, it is due to release end mid-August. Help!

**chrishirst** · 07-28-2011, 11:32 AM

Bit on the late side for starting promotion with only two weeks to launch date!

You should have been sending out "teaser" and "low key" press releases back in May to create the marketing hype and getting people "talking" about it. Then each week you "ramp up" the intensity of the message to pique peoples natural curiosity.

Assuming it is actually worth creating a "buzz" about it the firstplace.

This is the kind of thing where "Social Media" and "Video" marketing works provided you start early enough

**vangogh** · 07-28-2011, 02:09 PM

Like Chris said it's a little late to be first thinking about promoting your app. I'd add that you should have been thinking about marketing from the moment you decided to build an app. Your choice in what to build and how to build it should have come from those marketing thoughts.

However if you're willing to share more details about your app I'm sure some people here can offer ideas to help. Hard to help you promote something though when we don't know what it is. There are many different categories of apps. If you can provide some details about your app along with anything you have to done to market it we may be able to offer some ideas.

**Matagascar** · 07-29-2011, 02:48 AM

I've just finished promoting an iPhone game for a client and had moderate success. I used a few unconventional marketing tactics getting the game on the front page of Hacker News and on the Popular page of Delicious. I think these days with large amounts of games being added to the App Store everyday you have to do things a bit differently.

I've also got reviews lined up on some rather large iPhone game review websites - something you should probably do. Send out some promo codes to large websites and see if any write a review. I've got a list of 40-50 reviewers - if you want, hit me up.

**jtweb** · 07-31-2011, 12:23 PM

Thanks for the feedback. My game is still being developed and the Beta version will be ready within the next 4-5 days. It will then take 2/3 weeks to complete, so in total I have about 4 weeks to market.

If there is anyone/company there that could take this work on pls contact me.

**Jblagys** · 09-05-2011, 08:40 PM

I will be releasing an iphone game this October and am looking to do some more marketing. It is a matching block game in the spirit of Tetris. Does anyone have any tips beyond social networking sites? Matagascar, I would love the 40-50 names of reviewers you mentioned above.

**chrisv24** · 09-06-2011, 07:33 AM

you got a link to your app? Its worth contacting technology media sites and getting them to write a review on the app.

**Pen** · 10-08-2011, 06:55 PM

If it is good others will help market it!

**vultren** · 10-08-2011, 10:47 PM

I'm an Apple Developer and have been working on a game for 4 years now. Recently I decided I wanted to move to iOS in the last year or so instead of icky Flash.

Let me tell you, this is where marketing is either done correct, or you just join the other 90% of apps in the store and fail.

**nextdaycatering** · 10-14-2011, 04:21 PM

What's the game type and what age group are you hoping to attract firstly.