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I think it really depends on the business. For example, I earn money solely online, so my "traffic" all comes from different online sectors.
I also imagine a company like eBay or Amazon would have a different looking Pie Chart than a company that makes furniture or manufactures towels and bedding for example.
I know I used 2 big businesses above, but there are also small businesses that operate solely online or do a great percentage of their business online.
With that said, I think the results of your study are very interesting and well presented.
I also like your question about changing marketing strategy in 2012. I think most small businesses don't do enough advertising, promotion, SEO, etc. online to drive people to their site and ultimately to their business.
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