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A small business person I know told me that trying to use things like Adwords and Adsense is a complete waste of time. Now, I know from personal experience that that simply is not true.
How can I prove that Adwords and Adsense work? Any sort of website that has statistics or other data showing how this sort of advertising is working?
Better, yet a site that compares the return on a dollar spent in Adwords with a dollar spent on other marketing activities
Thank you.
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